One of the greatest challenges we face as marketers is to build and maintain strong brands.
Thankfully our tool chests are brimming with tools to help us carve out rich seams of knowledge and understanding relating to our audience that feeds our strategic thinking. That’s not all, add to this the torrent of real time feedback being generated across social media spaces about our products and some would say we’ve never had it so good. How could we fail to build strong brands? (more…)
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Branding & Brand Design, Marketing Communication, North East, North Yorkshire, Social Media & Social Marketing, Tees Valley
Tagged: Brand, Communication, conversations, Marketing Communication, Marketing Messages, Platoon, Seth Godin, social media
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