Better Brand Agency

Core Message Specialists

Posts Tagged ‘Marketing’

Living through a revolution

Tuesday, July 28th, 2009

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better Team News, Marketing Communication, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, North East, North Yorkshire, online marketing, social media, Social Networking, Web, Web 2.0, Web Design, Web Development, Web Development social media

Is this the end of focus groups?

Wednesday, April 29th, 2009

I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.

I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.

(more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Brand, Communication, Focus Groups, market research, Marketing, Marketing Communication, online marketing, social media, Social Networking

Mobile marketing spend to rise 150% in five years

Friday, October 10th, 2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

(more…)

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, social media, Social Networking, viral marketing, Web Development social media

Better Brand Agency opens new office

Monday, October 6th, 2008

Better Brand Agency has moved into it’s new office at the Springboard Business Centre in Stokesley.

Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital Media, Creative Marketing, Research & Development Graphic design, e-business and e-learning. (more…)

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, North East, North Yorkshire, Tees Valley

Tagged: Advertising, Better Brand Agency, Communication, Creative, Design, graphic design, Marketing, Social Networking, viral marketing, Web 2.0, Web Design

Pizza Hut name switch lambasted as ‘puerile’

Sunday, October 5th, 2008

Pizza Hut’s plan to temporarily change the name of some of its restaurants to Pasta Hut has been roundly condemned by branding experts.

The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that the Pizza Hut name will be reinstated at the 30 outlets after the year-long drive.

by Gemma Charles, Marketing, Brand Republic.

(more…)

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Graphic Design & Creative, Marketing Communication

Tagged: Brand, Communication, Creative, Marketing, Marketing Communication

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