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	<title>Better Brand Agency - Brand, Graphic Design, Marketing, Web and Social Media Agency based in Tees Valley, North Yorkshire, North East England &#187; Marketing</title>
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		<title>CIM Your Marketing Show for SME&#8217;s in the North East</title>
		<link>http://www.betterbrandagency.com/2010/01/cim-your-marketing-show-for-smes-in-the-north-east/</link>
		<comments>http://www.betterbrandagency.com/2010/01/cim-your-marketing-show-for-smes-in-the-north-east/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:17:37 +0000</pubDate>
		<dc:creator>Better Brand Agency</dc:creator>
				<category><![CDATA[Better Brand Agency]]></category>
		<category><![CDATA[Events]]></category>
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		<category><![CDATA[CIM]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
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		<guid isPermaLink="false">http://www.betterbrandagency.com/?p=1801</guid>
		<description><![CDATA[As a tribute to the late Ken Atkins, a committee member, former Chair of the Chartered Institute of Marketing (CIM) and tireless marketing advocate, the CIM Your Marketing Show North East event is aimed at helping SMEs in the North East improve their businesses.
With a combination of both inspirational and practical speakers including our very [...]]]></description>
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		<title>Living through a revolution</title>
		<link>http://www.betterbrandagency.com/2009/07/living-through-a-revolution/</link>
		<comments>http://www.betterbrandagency.com/2009/07/living-through-a-revolution/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:19:21 +0000</pubDate>
		<dc:creator>Declan Metcalfe, Marketing Director, Better Brand Agency</dc:creator>
				<category><![CDATA[Better Brand Agency]]></category>
		<category><![CDATA[Better Team News]]></category>
		<category><![CDATA[Marketing Communication]]></category>
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		<category><![CDATA[North Yorkshire]]></category>
		<category><![CDATA[Tees Valley]]></category>
		<category><![CDATA[Web and Digital]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry - Web and Digital]]></category>
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		<category><![CDATA[online marketing]]></category>
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		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web 2.0]]></category>
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		<category><![CDATA[Web Development social media]]></category>

		<guid isPermaLink="false">http://www.betterbrandagency.com/?p=1248</guid>
		<description><![CDATA[I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?
The edges [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is this the end of focus groups?</title>
		<link>http://www.betterbrandagency.com/2009/04/is-this-the-end-of-focus-groups/</link>
		<comments>http://www.betterbrandagency.com/2009/04/is-this-the-end-of-focus-groups/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:40:40 +0000</pubDate>
		<dc:creator>Declan Metcalfe, Marketing Director, Better Brand Agency</dc:creator>
				<category><![CDATA[Better Brand Agency]]></category>
		<category><![CDATA[Branding & Brand Design]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Social Media & Social Marketing]]></category>
		<category><![CDATA[Web and Digital]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Focus Groups]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.betterbrandagency.com/?p=1046</guid>
		<description><![CDATA[I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.
I&#8217;ve planned a few focus group sessions in the past when I was [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Goals for social media strategy</title>
		<link>http://www.betterbrandagency.com/2009/01/goals-for-social-media-strategy/</link>
		<comments>http://www.betterbrandagency.com/2009/01/goals-for-social-media-strategy/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 10:24:39 +0000</pubDate>
		<dc:creator>Declan Metcalfe, Marketing Director, Better Brand Agency</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Social Media & Social Marketing]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web Development social media]]></category>

		<guid isPermaLink="false">http://www.betterbrandagency.com/?p=724</guid>
		<description><![CDATA[So, we&#8217;re all fired up about social media.
We&#8217;ve gotten involved personally, learned a little, played a little and seen the benefits now we want to sell it to our company. It&#8217;s important to drop the buzz words, think strategically and get ready to answer questions from doubters and decision makers.

Why do we need a social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile marketing spend to rise 150% in five years</title>
		<link>http://www.betterbrandagency.com/2008/10/mobile-marketing-spend-to-rise-150-in-five-years/</link>
		<comments>http://www.betterbrandagency.com/2008/10/mobile-marketing-spend-to-rise-150-in-five-years/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 13:44:15 +0000</pubDate>
		<dc:creator>Mark Easby, Managing Director - Better Brand Agency</dc:creator>
				<category><![CDATA[Branding & Brand Design]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Social Media & Social Marketing]]></category>
		<category><![CDATA[Web and Digital]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry - Web and Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web Development social media]]></category>

		<guid isPermaLink="false">http://www.betterbrandblog.net/?p=415</guid>
		<description><![CDATA[by Sarah Crawley-Boevey, Brand Republic.
Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.
The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Better Brand Agency opens new office</title>
		<link>http://www.betterbrandagency.com/2008/10/better-brand-agency-opens-new-office/</link>
		<comments>http://www.betterbrandagency.com/2008/10/better-brand-agency-opens-new-office/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 18:19:59 +0000</pubDate>
		<dc:creator>Better Brand Agency</dc:creator>
				<category><![CDATA[Better Brand Agency]]></category>
		<category><![CDATA[Better News and PR]]></category>
		<category><![CDATA[Better Team News]]></category>
		<category><![CDATA[North East]]></category>
		<category><![CDATA[North Yorkshire]]></category>
		<category><![CDATA[Tees Valley]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.betterbrandblog.net/?p=63</guid>
		<description><![CDATA[Better Brand Agency has moved into it’s new office at the Springboard Business Centre in Stokesley.
Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pizza Hut name switch lambasted as &#8216;puerile&#8217;</title>
		<link>http://www.betterbrandagency.com/2008/10/pizza-hut-name-switch-lambasted-as-puerile/</link>
		<comments>http://www.betterbrandagency.com/2008/10/pizza-hut-name-switch-lambasted-as-puerile/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 12:53:02 +0000</pubDate>
		<dc:creator>Mark Easby, Managing Director - Better Brand Agency</dc:creator>
				<category><![CDATA[Branding & Brand Design]]></category>
		<category><![CDATA[Graphic Design & Creative]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.betterbrandblog.net/?p=405</guid>
		<description><![CDATA[Pizza Hut&#8217;s plan to temporarily change the name of some of its restaurants to Pasta Hut has been roundly condemned by branding experts.
The switch, announced by Pizza Hut this week, is intended to flag up its revamped pasta menu, supported by an ad campaign created by Abbott Mead Vickers BBDO. It is likely, however, that [...]]]></description>
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		<slash:comments>1</slash:comments>
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