North East Business News: Brand firm will stay local

Better Brand Agency — Sat, 04 Apr 2009 01:05:07 +0000

Featured in Evening Gazette on Apr 1 2009 – View article on www.nebusiness.co.uk.

A FLEDGLING digital agency in Stokesley has pledged to remain a local company for local people as it expands from its base in the Tees Valley.

Established last year, Better Brand Agency (BBA) is looking to hit £1m turnover in three years. Run by industry brand expert Declan Metcalfe and Teesside graduates Mark Easby and Peter Jones, the firm specialises in brand, marketing and social media campaigns and works with clients across the North-east and Yorkshire.
Managing director Mark Easby said the company was firmly behind the Digital City project, a 25-year game plan to position Tees Valley as a world-class digital super-cluster to rival others across the globe.

He said: “I hate to see local graduates get on a train to London or Manchester when they finish their degree. I would like to see graduates from outside the area come to Tees Valley.”

He said he would consider opening satellite offices in other parts of the country but “we will manage projects from Tees Valley”. The trio formed the company after their bid to buy out their former employer, Middlesbrough agency Calm Asylum, had foundered.

See Interview of the Week with Mark Easby in www.nebusiness.co.uk next Tuesday.

mima adopts better thinking towards social media

Better Brand Agency — Sun, 29 Mar 2009 22:59:28 +0000

mima (Middlesbrough Institute of Modern Art) has partnered with Better to help develop and deliver a social media strategy for the landmark arts venue. Better primarily helped the marketing team at mima understand how social media integrates with their communication strategy and bring it’s audience closer to them on a daily basis before being asked to build and integrate and number of social media tools around their destination website.mima is a bold new gallery of modern and contemporary art designed by Erick van Egeraat Associated Architects. The gallery brings together the town’s art collections for the first time. mima hosts temporary exhibitions of fine art and craft from 1900 to now. Featuring the work of internationally acclaimed artists, the programme includes painting, drawing, ceramics, jewellery design, sound, film, mixed media, photography and sculpture. Exhibitions change every quarter.

For more information please visit http://www.visitmima.com/

Brand Agency | Design | Marketing | Web | Social Media | North East & Yorkshire » middlesbrough

North East Business News: Brand firm will stay local

mima adopts better thinking towards social media