Better Brand Agency

Core Message Specialists

Posts Tagged ‘North East’

CIM Event: Facing the future – Is there space for social networks in your business?

Friday, June 12th, 2009

Is social media a flash in the pan?
Is it relevant to your business and should it be at the heart of your marketing strategy?
Or should we get a (second) life and stop the twitter?

As a marketing practitioner, you may feel that you need to be using social media, or simply want to keep abreast of developments in this area. This presentation will explain the explosion of social media; exploring winning case studies, when it goes wrong and outlining implementation strategies you can begin to adopt today.

You will leave inspired and armed with the knowledge to begin applying social media principles to your own business.

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‘Grim up North’…not from where we’re sitting

Thursday, June 11th, 2009

In response to Sun Tech Mission 2009: it’s (still) grim up North

I find the article very disappointing. In the past 10 years that I have been involved in the digital industry and networking across the North East, things have changed dramatically. There’s a tangible buzz across both the public and private sectors about what’s going on here. Its difficult to know where to start.

We have seen organisations driven by the public sector such as Digital City, IDI, Codeworks, and Software City gather momentum and profile on a local, national and international stage helping to turn around such perceptions of the North East.

These organisations are helping to promote digital innovation and playing a key role in supporting enterprise and entrepreneurship. They are encouraging great ideas to become great businesses, while supporting existing digital companies, from animation to web technologies, to expand their networks, develop their skills and access new markets.

We’ve also seen the growth of groups such as Refresh Teesside, Super Mondays, and Thursday Fizz which  are proving successful at developing new communities and generating genuinely exciting conversations. These groups, spread across the region, are driven by passionate private sector businesses and individuals to create new industry networks, meet contacts (which often in the North East become friends), share ideas, and promote collaboration.

Other organisations such as the Entrepreneurs Forum with its IfWeCanYouCan Campaign (which i understand is unique to the North East), and the members involved in them, are fully committed to harnessing the buzz by supporting businesses and signposting them to the best advice, mentoring, investment networks and resources. To be honest from what we’ve seen, the results of this have been absolutely unquestionable.

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Mark Easby, Managing Director - Better Brand Agency

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: , , , ,

NEBusiness.co.uk – True Grit

Wednesday, April 8th, 2009

Apr 7 2009 by Jez Davison, Evening Gazette – view article online.

MARK Easby had to face his mum’s cancer and a confidence crisis before becoming Tees Valley’s king of communications. JEZ DAVISON discovers how the Big ‘C’ transformed his life

THE year is 2000 and a young Teessider is caught in a crisis. Former college drop-out Mark Easby had just scraped through university with a third class honours degree before being crushed by the death of his mother Gwyneth from leukaemia.

With confidence and motivation at rock bottom, he decided the only way was up and embarked on a post-graduate qualification “as much for my mum as for myself”. (more…)

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North East Business News: Brand firm will stay local

Saturday, April 4th, 2009

Featured in Evening Gazette on Apr 1 2009 – View article on www.nebusiness.co.uk.

A FLEDGLING digital agency in Stokesley has pledged to remain a local company for local people as it expands from its base in the Tees Valley.

Established last year, Better Brand Agency (BBA) is looking to hit £1m turnover in three years. Run by industry brand expert Declan Metcalfe and Teesside graduates Mark Easby and Peter Jones, the firm specialises in brand, marketing and social media campaigns and works with clients across the North-east and Yorkshire. (more…)

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North East Digital Awards – A Better win!

Tuesday, March 31st, 2009

We we’re at the North East Digital Awards last week and picked up the award for Best Social Media Campaign – Growing your digital footprint. The event, held at the Discovery Museum in Newcaslte, was attended by all of the shortlisted agencies and was a great evening with some fantastic digital innovation celebrated. (more…)

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Growing your brand’s digital footprint

Friday, March 13th, 2009
Growing your Digital Footprint

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

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Social Media: How to make the most of social media

Tuesday, February 24th, 2009

TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
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North East Digital Awards

Friday, February 20th, 2009

The North East Digtial Awards celebrate the excellence of the growing digital industry in the North East of England showcasing the best of the region’s digital talent.

We’ve entered the digital supplier – Best Social Media Optomisation Campaign category, so fingers crossed we get something. Anyone can vote in the awards so use you click and support us.

CLICK HERE TO VOTE FOR US IN THE NORTH EAST DIGITAL AWARDS.

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NE Business News: Backing Brands

Wednesday, February 4th, 2009

A FAILED management buy-out has led to the creation of a new brand agency in Stokesley, Tees Valley.

Mark Easby, Declan Metcalfe and Peter Jones established Better Brand Agency after the trio’s bid to buy out their former employer, Middlesbrough agency Calm Asylum, foundered.

The new company, which launched in September specialising in brand, marketing and digital services, is now looking to employ extra staff with a view to achieving revenues of around £500,000 in two years.

(more…)

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North East’s TyneTwestival gets support from Better Brand Agency

Sunday, January 25th, 2009

We’re all excited. There’s a Twestival coming to the North East and we couldn’t resist getting involved to support the event. The TyneTwestival is taking place at 7.30pm on 12th February at The Other Rooms in Newcastle City Centre.

We have been working on some graphics and web buttons to help spread the word, and these will be online very soon. For more information the TyneTwestival please visit http://newcastle.twestival.com where you can buy tickets online, or follow @tynetwestival on Twitter.

More details about TyneTwestival

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

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