Better Brand Agency

Core Message Specialists

Posts Tagged ‘online marketing’

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Charities are making social media work hard for them

Wednesday, October 7th, 2009

In tough economic times people and businesses are less able to give as freely as they may have once given, charity unfortunately stays at home!

As with any business in a recession charities need to be where their audience is or they run the risk of being left behind, and it’s clear some smaller charities are struggling to change lanes and adopt social media as a key part of their strategy. Some charities, however, have made the leap and have been reaping the rewards of new social opportunities.

Age Concern with partner Innocent Smooties developed ‘The Big Knit’. Started in 2003 the campaign has raised, to date, over £600k for older people in the colder winter months. The campaign now includes Flickr, YouTube and Blog channels which enable the people who’ve got behind the campaign to be part of the story. Clever widgets such as the ‘Hatometer’, which can be embedded into supporters blogs and websites, shows how many hats have been knitted so far. (more…)

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Better Brand Agency

Posted by: Better Brand Agency

Filed in: Marketing Communication, Social Media & Social Marketing, Web and Digital

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Living through a revolution

Tuesday, July 28th, 2009

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better Team News, Marketing Communication, North East, North Yorkshire, Tees Valley, Web and Digital

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Is this the end of focus groups?

Wednesday, April 29th, 2009

I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.

I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

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Sign posting people down ‘The Funnel’

Wednesday, March 18th, 2009
Social Media Funnel 

Social Media Funnel

I’ve seen lots of social media maps, some good some not so good.

The problem is they sit there in lofty isolation, a sea of mostly unfamiliar names and quirky identities.  They are a secret cypher known only to social media cool kids it seems. These maps are not connected to the real world (The one in which hard pressed marketing professionals are fighting hard for their budgets and their jobs) in any recognisable way. We’re missing an opportunity here and, if we’re honest, being a little bit condescending to boot. Another thing, social media buzz words are such a crock! Real people don’t talk like that!

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Marketing Communication, Social Media & Social Marketing, Web and Digital

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Growing your brand’s digital footprint

Friday, March 13th, 2009
Growing your Digital Footprint

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital

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