Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Posts Tagged ‘Social Networking’

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Forget the tools, think about the conversation

Thursday, May 28th, 2009

Phew, it’s getting crowded in here!…New ways of connecting people are coming hard and fast with a handful of cool APIs a day being launched to connect to big social media networks and mobile devices as well as pure bred micro blogging tools (Twitter, Pownce, Tumblr, Jaiku, My Say, Hictu) and the new rash of ‘Gauge your happiness tools’ (Moodmill, I Rate My Day and Emotionr). In fact tools are being developed to help us manage all our social media tools more efficiently! The buzz is tangible, in fact it’s overpowering.

I was at a social media master class a couple of weeks ago that was hosted by Stowe Boyd, the guy who coined the term ‘Social Tools’. It was a warm up session for attendees to the outstanding Thinking Digital Conference (Book for 2010 now!). As the session went on it was clear the focus in the room, with the exception of JP Rangaswami (Confused of Calcutta) who spoke passionately about people engaging with people, was on the relative merits of tools and new social media platforms being developed.

This left me pondering, ‘Are we too focused on tools?’… (more…)

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Marketing Communication, Social Media & Social Marketing, Web and Digital

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Is this the end of focus groups?

Wednesday, April 29th, 2009

I was talking yesterday with an account manager who during a discussion about market research said that social media metrics would never replace the value gained from facial expressions, body language and the tone of voice of people attending a live focus group.

I’ve planned a few focus group sessions in the past when I was part of the team that re-branded Frisp Crisps and I have to say I remember them as being interesting and generating some useful feedback, particularly that the crisps were considered as being quite ‘foody’ and filling, more than a snack. That fed into the decision that new ‘foody’ such as Buttered Jacket Potato & Mature Cheddar would fit with our customers’ perception of the crisp brand.

(more…)

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

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University of Teesside look to Better for social media consultancy

Thursday, April 2nd, 2009

University of Teesside has selected Better to provide social media consultancy for the corporate communication team to help develop and deliver a social media strategy for the University and its departments.

Better has worked alongside the marketing, web, alumni and student recruitment teams at the University to help them understand how social media integrates with their communication strategy and bring their various audience groups closer to them on a daily basis, while supporting them in building and integrating and number of social media tools around their main corporate website.

The University of Teesside is a vibrant, innovative University dedicated to pursuing excellence and enabling individuals and organisations to achieve their potential through high quality learning, research and knowledge transfer. For more information please visit http://www.tees.ac.uk.

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Better Brand Agency

Posted by: Better Brand Agency

Filed in: Better Client Work, Better News and PR, Social Media & Social Marketing, Tees Valley, Web and Digital

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mima adopts better thinking towards social media

Sunday, March 29th, 2009

mima (Middlesbrough Institute of Modern Art) has partnered with Better to help develop and deliver a social media strategy for the landmark arts venue. Better primarily helped the marketing team at mima understand how social media integrates with their communication strategy and bring it’s audience closer to them on a daily basis before being asked to build and integrate and number of social media tools around their destination website. (more…)

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Better Brand Agency

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better Client Work, North East, Social Media & Social Marketing, Tees Valley

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Growing your brand’s digital footprint

Friday, March 13th, 2009
Growing your Digital Footprint

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

(more…)

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital

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Social Media: How to make the most of social media

Tuesday, February 24th, 2009

TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
(more…)

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital

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North East Digital Awards

Friday, February 20th, 2009

The North East Digtial Awards celebrate the excellence of the growing digital industry in the North East of England showcasing the best of the region’s digital talent.

We’ve entered the digital supplier – Best Social Media Optomisation Campaign category, so fingers crossed we get something. Anyone can vote in the awards so use you click and support us.

CLICK HERE TO VOTE FOR US IN THE NORTH EAST DIGITAL AWARDS.

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Awards, Better Brand Agency, Better News and PR, Events, North East, Social Media & Social Marketing, Web and Digital

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Goals for social media strategy

Monday, January 26th, 2009

So, we’re all fired up about social media.
We’ve gotten involved personally, learned a little, played a little and seen the benefits now we want to sell it to our company. It’s important to drop the buzz words, think strategically and get ready to answer questions from doubters and decision makers.

(more…)

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Declan Metcalfe, Marketing Director, Better Brand Agency

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Marketing Communication, Social Media & Social Marketing

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Social Media Update: We’re on Flickr

Saturday, January 24th, 2009

At Better Brand Agency, we like taking photos. We’re developing quite a library of photos and wanted to start sharing them so we’ve launched our own Flickr Photostream.

Check out our latest photostream updates including our Better Client Work Collection, Better Team Collection, Tees Valley & North East Collection, plus some of our own favourite personal photos.

We’ve also built in a clever little Flickr plugin into the bottom of our website and our facebook page showing our latest photostream updates to share the wealth.

If you would like further information about any of the photos featured in our photostream, please contact the Better team.

Better Brand Agency a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

Flickr - Better Brand Agency Photostream

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Better Brand Agency

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, Social Media & Social Marketing, Web and Digital

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Social Media Update: Better Brand Agency launch YouTube Channel

Thursday, January 15th, 2009

We’ve set up our own Better Brand Agency YouTube Channel to share some great industry videos covering brand, creative, design, marketing, social media, web and digital communication.

For more information please visit the Better Brand Agency Channel on YouTube or click on one of the links below to view our playlists and check out our favourite videos.

Better Brand Agency YouTube Playlists -

Brand Communication – Videos and content related to brand communication and branding design.
Graphic Design and Creative – Graphic Design, Design and Creative videos and content.
Marketing Communication – Marketing Communication and Marketing Content and Videos.
Web and Digital – Web Design, Web Development and Digital Industry videos and content.
Social Media and Social Networking – Social Media, Social Marketing and Social Networking industry comments including social media campaigns, social media marketing strategy.
Better Brand Agency – Better Brand Agency videos and content.
North East England – North East England related content and videos
Tees Valley – Tees Valley related content and videos.

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

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Better Brand Agency

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, North East, Social Media & Social Marketing, Tees Valley, Web and Digital

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