mima (Middlesbrough Institute of Modern Art) has partnered with Better to help develop and deliver a social media strategy for the landmark arts venue. Better primarily helped the marketing team at mima understand how social media integrates with their communication strategy and bring it’s audience closer to them on a daily basis before being asked to build and integrate and number of social media tools around their destination website. (more…)
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better Client Work, North East, Social Media & Social Marketing, Tees Valley
Tagged: Better Client Work, clients, middlesbrough, mima, Social Networking, Web Development social media
Growing your Digital Footprint
We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.
Conversations tend to go something like, “Why social media?”.
After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital
Tagged: Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, online marketing, Social Networking, viral marketing, Web 2.0, Web Development, Web Development social media
TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)
WHAT’S all the buzz around social media?
The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.
The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
(more…)
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, social media, Social Networking, Tees Valley, Web, Web 2.0, Web Development social media
The North East Digtial Awards celebrate the excellence of the growing digital industry in the North East of England showcasing the best of the region’s digital talent.
We’ve entered the digital supplier – Best Social Media Optomisation Campaign category, so fingers crossed we get something. Anyone can vote in the awards so use you click and support us.
CLICK HERE TO VOTE FOR US IN THE NORTH EAST DIGITAL AWARDS.
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Awards, Better Brand Agency, Better News and PR, Events, North East, Social Media & Social Marketing, Web and Digital
Tagged: Digital, Industry - Web and Digital, North East, north east digital awards, social media, Social Networking, Web 2.0, Web and Digital
So, we’re all fired up about social media.
We’ve gotten involved personally, learned a little, played a little and seen the benefits now we want to sell it to our company. It’s important to drop the buzz words, think strategically and get ready to answer questions from doubters and decision makers.
Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency
Filed in: Marketing Communication, Social Media & Social Marketing
Tagged: Digital, Marketing, online marketing, social media, Social Networking, viral marketing, Web Development social media
At Better Brand Agency, we like taking photos. We’re developing quite a library of photos and wanted to start sharing them so we’ve launched our own Flickr Photostream.
Check out our latest photostream updates including our Better Client Work Collection, Better Team Collection, Tees Valley & North East Collection, plus some of our own favourite personal photos.
We’ve also built in a clever little Flickr plugin into the bottom of our website and our facebook page showing our latest photostream updates to share the wealth.
If you would like further information about any of the photos featured in our photostream, please contact the Better team.
Better Brand Agency a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Better Team News, Social Media & Social Marketing, Web and Digital
Tagged: Better Brand Agency, Better Team News, Digital, flickr, fun stuff, photography, social media, Social Networking, Web Development social media
We’ve set up our own Better Brand Agency YouTube Channel to share some great industry videos covering brand, creative, design, marketing, social media, web and digital communication.
For more information please visit the Better Brand Agency Channel on YouTube or click on one of the links below to view our playlists and check out our favourite videos.
Better Brand Agency YouTube Playlists -
Brand Communication – Videos and content related to brand communication and branding design.
Graphic Design and Creative – Graphic Design, Design and Creative videos and content.
Marketing Communication – Marketing Communication and Marketing Content and Videos.
Web and Digital – Web Design, Web Development and Digital Industry videos and content.
Social Media and Social Networking – Social Media, Social Marketing and Social Networking industry comments including social media campaigns, social media marketing strategy.
Better Brand Agency – Better Brand Agency videos and content.
North East England – North East England related content and videos
Tees Valley – Tees Valley related content and videos.
Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, North East, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Better Brand Agency, Better News and PR, online marketing, social media, Social Networking, Web, Web Development, Web Development social media, YouTube
Live in the North East? Love Twitter?
Why not get involved in Twestival, a party in 50+ cities around the world on 12th February 2009. Funds raised go to Charity Water. Newcastle’s Twestival party, for tweeters across the North East, will be in Newcastle. And you’re invited!
On 12 February 2009 cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.
Join the Twestival campaign by hosting a Twestival in your city, attending an event, or participating online.
The Twestival is organized 100% by volunteers in cities around the world and 100% of the money raised from these events will go directly to support charity: water projects.
In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity.
The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen.
Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.
Visit the website at http://twestival.com/ from more information or follow Twestival (http://twitter.com/tynetwestival) and Tynetwestival (http://twitter.com/twestival/) on Twitter.
Posted by: Mark Easby, Managing Director - Better Brand Agency
Filed in: Better Brand Agency, Events, North East, Social Media & Social Marketing, Tees Valley, Web and Digital
Tagged: Industry - Web and Digital, North East, refresh teesside, social media, Social Networking, Tees Valley, twestival, twitter, Web
The progress of digital technology has seen the traditional media of television change dramatically over the last ten years. Increased convergence of services and technologies is changing the shape of the communications sector and in particular industry revenues.
The decline in advertising revenues coincides with greater availability and use of television-style content online and the growth of digital video recorders (DVRs) that allow users to skip adverts, putting even greater pressure on advertising revenues. A report by OFCom found that up to 78% of DVR owners regularly used them to skip through adverts.
OFCom also found that online advertising continues to grow and Google have now announced that research undertaken by them has found that ads on its YouTube portal have a greater impact than those on television.
View the full article here avaible on Marketing Magazine website
Posted by: Paul Bell
Filed in: Marketing Communication, Social Media & Social Marketing, Web and Digital
Tagged: Communication, Industry - Web and Digital, online marketing, social media, Social Networking, Web 2.0
We get asked by both clients and contacts how social media tools support our business development and increase brand profile. The answer is pretty simple. Through creating individual and agency profiles within some key social media tools we are able to improve the transparency of our business, our experience, our recommendations and possibly most importantly, our personality.
One of the main tools we use is LinkedIn, so what is it?
LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.
So how do you use this to help expand your professional business network?
Take a look at this video, available amongst others, at the Better Brand Agency YouTube Channel…
Posted by: Better Brand Agency
Filed in: Better Brand Agency, Better News and PR, Better Team News, Social Media & Social Marketing, Web and Digital
Tagged: Industry - Web and Digital, LinkedIn, social media, Social Networking, Web 2.0
Some of the team at better enjoy the odd twitter. To find out what 'we are doing' click on our names...
The team at better share their individual profiles on linkedin. Click here for our individual profiles:
Some of the team at better enjoy sharing videos and content relating to our industry:
Got a facebook account? Keep in touch with the goings on at better.
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