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Posts Tagged ‘Social Networking’

Measuring Social Media and its impact on your brand

How do you build brands post-Google? As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.

Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.

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US Campaign all about technology

Interesting article relating to the use of communication and digital technology used to support the race for the presidential election written by Andrew Mernin, The Journal and Herb Kim, Codeworks, the North East’s Centre for Digital Excellence.

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