Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Better Brand Agency - Brand, Design, Marketing, Web, and Social Media Agency based in North East and North Yorkshire.

Posts Tagged ‘Tees Valley’

Business leaders’ verdict in Teesside identity debate

Tuesday, July 27th, 2010

Business leaders’ verdict in identity debate

Jul 27 2010 by Karen McLaughlan, Evening Gazette – Read article online

WE are Teesside – that’s the verdict of local business leaders when it comes to the region’s identity.

As well as a strong Teesside, the message also came that we need to be part of a strong North-east to take the region forward.

Business leaders also overwhelmingly rejected the Tees Valley brand at a meeting held by the Evening Gazette and the Institute of Directors last night.

Members of the local business community were asked to attend the event and give their verdict on the Gazette’s identity survey.

Almost 2,000 people recently completed the survey – with just over half opting for the name Teesside as the one to describe the place where they live.

Those responding to the survey also gave the name Tees Valley a resounding thumbs down.

The sentiments were echoed at last night’s event with an almost unanimous rejection of the Tees Valley brand.

(more…)

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BBC – Request to Get Involved

Wednesday, July 14th, 2010

Service Network has been contacted by the BBC who are preparing the groundwork for an autumn television documentary and they have asked for your help. The programme for BBC 1 will be transmitted in September/October and will focus on the impact of public sector spending cuts on the North East and Cumbria.

As part of this, the BBC is looking to explore the supply chain between the public and private sectors. They want to find companies who have laid off staff because they have either lost contracts with the public sector or there is uncertainty over future work. The BBC would also be interested to hear from businesses that have put staff on to short-time working  /  annualised hours / reduced salaries etc., again as a result of the public sector squeeze.

The objective is to attempt to trace the impact through the supply chain from the private company (and individual) hit by the spending squeeze to the public sector organisation making the cut.   In addition, the BBC is also looking for an audience for the programme and would welcome contact from individuals who want to share their views and generally get involved.

Anyone wishing to participate should contact:

Mark Denten,
Political Correspondent,

BBC North East & Cumbria
07714 322 629
mark.denten@bbc.co.uk

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Better Brand Agency

Posted by: Better Brand Agency

Filed in: North East, North Yorkshire, Tees Valley

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Be Better Informed – June 2010

Thursday, July 1st, 2010

My latest shout out about what’s buzzing in the Better studio.

Things are hotting up, and I don’t just mean the weather.
What a blur of activity the last couple of months have been.

We’ve attended some great events and recent conferences, and we’ve welcomed new clients on board that we’re really excited about. We’ve also been continually impressed by the commitment that our existing clients show to their customers, which we support them with through their brand and marketing activity.

Investing time and resource in new product development (NPD) was always part of our long term strategy, and this has already started to reward our efforts. Our new digital product (currently in development) is on target for our scheduled release date and we’re already having some exciting conversations with prospective clients in the B2C and B2B sector who want it as part of their brand/marketing tool box. Over the coming months we’ll be getting set for launch and I’ll be in a position to talk to you more about it.

Part of the investment in our digital product has been to recruit a new member of the team who has headed up the development. Ian Chilton, who brings to Better a decade of digital experience, has taken overall responsibility for our digital project management and is a fundamental driving force behind our NPD. Having Ian join our team is indicative of our growth over the last 18 months. He joins Senior Web Developer, Simon Scarfe to create a skilled digital team capable of delivering fantastic results for our clients and positioning Better for further growth. (more…)

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Federation of Media Development Companies – a good or a bad thing?

Thursday, July 1st, 2010

As a business in the digital sector, issues of regulation or legislation have been on the agenda for many years and we too share concerns about un-reputable suppliers.

The Federation of Media Development Companies (FMDC) is a new accreditation federation aiming to stamp out cowboy web developers in the north east. According to the FMDC, “most businesses look at web developers as being cowboys and rip off merchants” and claim the good news is that “they are here to put that right with the help of quality caring development companies”.

Two Teesside business partners, who head up their own website development companies, launched the national Federation of Media Development Companies (FMDC) in an event held at Middlesbrough Football Club last night in response to alleged growing criticism that too many web developers were taking advantage of businesses.

The two men behind the The Federation of Media Development Companies (FMDC), Stuart Davies and Saheed Rashid, said that the Federation is aiming to prevent businesses from being lured into unfair contracts that leave them vulnerable to overpricing, poor service and withdrawal of services without notice. Mr Rashid founded the Middlesbrough based Com IT in 2005, and he is also a director with Mr Davies of Stockton firm LocalRus.

According to NEbusiness, local firms that have suffered at the hands of industry rogues have welcomed the Federation of Media Development Companies (FMDC), but many in the web industry have questioned the move.

(more…)

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ArtsBank

Friday, April 9th, 2010

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

Website: http://www.artsbank.co.uk (more…)

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Better Growth

Wednesday, April 7th, 2010

Award-winning brand agency, Better has appointed Ian Chilton as its new Head of Digital.

Ian brings to Better a decade of digital experience, the majority with e-commerce specialists Visualsoft.

Ian will work closely with Better’s customers on their web projects taking overall responsibility for digital project management, managing resource, project specification, customer support, liaison and training.

Ian says: “This is a brilliant opportunity to join a growing agency and help guide its digital output and strategy to help it compete on a national level. As Head of Digital, I’ll be heavily involved in the planning and delivery of digital strategies for both existing and new clients, bringing to the table my understanding of a complex digital landscape that is constantly evolving.” (more…)

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ArtsBank – Death of Steel Exhibition

Thursday, April 1st, 2010

Project Details:

Brand Development, Marketing Campaign Design, Marketing Literature, Direct Mail, Website Design and Development, Social Media Support.

Website: http://www.artsbank.co.uk

ArtsBank is a major new artistic initiative, privately funded, and based on Teesside. Successful local businessman Bryan Goodall (FRSA and chairman of the Hambleton Group) has formed ArtsBank, with a £600k initial investment. ArtsBank aims to give a massive boost to the work of creative people across the north east, and beyond. It has acquired and converted a substantial Victorian property (the old HSBC bank) in the heart of the beautiful and spectacular resort of Saltburn-by-the-Sea. The whole building has been transformed into a five-floor gallery and centre for the arts, with something for everyone.

(more…)

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Rewarded for being Better

Wednesday, March 31st, 2010

Stokesley based branding agency, Better is celebrating after winning another top industry award.

The agency – set up in 2008 by Mark Easby, Declan Metcalfe and Peter Jones – won the Internet and ICT category at the nebusiness Awards which were sponsored by Business Link and The Evening Gazette.


The judges were looking for an innovative use of internet technology to improve business performance or boost competitiveness within the business.  Better were credited for using their website and social media to communicate with peers, potential customers and the wider region to develop a powerful digital footprint. (more…)

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North East Golf Network launched

Sunday, March 28th, 2010

The North East Golf Network (NEGN) is brought to you by a few partners (including us) who enjoy making contacts and making birdies, so that the region’s business executives who enjoy golf can combine two of their keen interests in one day.

With a full calendar of events from April to October, NEGN’s season will provide plenty of opportunity for members to make new acquaintances, develop new business relationships and also to introduce and entertain clients. The NEGN Launch event will take place at Close House on 22nd April. (more…)

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North East Business Awards

Friday, February 19th, 2010

We’re pleased, and very proud, to announce we’ve been shortlisted for the ‘ICT and Internet Award’ in the North East Business Awards.

We got the call today from the sponsors of the category to give us the good news and now we’re all excited and looking forward to the Awards Dinner on 25th March at Teesside University. The winning companies from each of the sub-regional heats (not applicable to Best Creative Business and Not-for-profit Organisation of the Year Awards) will go through to the Regional Final of the nebusiness awards which will be held at Hardwick Hall Hotel on Thursday, 29 April 2010.

More details of the Awards category and criteria is detailed below:

Purpose of Competition:

To recognise companies and other organisations that have used web technology, including ICT, e-commerce and e-business, to enhance their business.

Judging Criteria:

The judges will be seeking examples of best practice and will look for:

- Excellence of website design, in terms of visual appearance, navigability and interactivity.

- A demonstrable impact of the use of web technology on the business, internally and externally.

- The innovative use of Internet technology to improve business performance or boost competitiveness within an existing business, or to start a new enterprise.

The regional business award format is now in it’s 10th year. It is a tried and trusted formula that offers a consistent benchmark for judging performance.

Since 2000, over 2,500 different companies in the North East have entered one of the Award categories. That is a fantastic endorsement of the event and shows that the event really means something to the business community. Companies of all shapes and sizes, and in all sectors, get involved.

A key ingredient of the nebusiness awards is the tremendous support we get from the Award sponsors. Organisations such as Public Health North East, Pearsons, One NorthEast, UK Trade & Investment, KPMG and Deloitte give the event credibility and gravitas.

For any further information please visit www.nebusinessawards.co.uk.

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