Business leaders’ verdict in identity debate
Jul 27 2010 by Karen McLaughlan, Evening Gazette – Read article online
WE are Teesside – that’s the verdict of local business leaders when it comes to the region’s identity.
As well as a strong Teesside, the message also came that we need to be part of a strong North-east to take the region forward.
Business leaders also overwhelmingly rejected the Tees Valley brand at a meeting held by the Evening Gazette and the Institute of Directors last night.
Members of the local business community were asked to attend the event and give their verdict on the Gazette’s identity survey.
Almost 2,000 people recently completed the survey – with just over half opting for the name Teesside as the one to describe the place where they live.
Those responding to the survey also gave the name Tees Valley a resounding thumbs down.
The sentiments were echoed at last night’s event with an almost unanimous rejection of the Tees Valley brand.







