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	<title>Brand Agency &#124; Design &#124; Marketing &#124; Web &#124; Social Media &#124; North East &#38; Yorkshire &#187; think and a drink</title>
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	<description>Better. Building brands people believe in. Award winning brand, creative, design, marketing, web, social media agency in North East, Yorkshire &#38; Teesside.</description>
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		<title>Social Media: Beyond the Hype</title>
		<link>http://www.betterbrandagency.com/2009/10/social-media-beyond-the-hype/</link>
		<comments>http://www.betterbrandagency.com/2009/10/social-media-beyond-the-hype/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:32:39 +0000</pubDate>
		<dc:creator>Better Brand Agency</dc:creator>
				<category><![CDATA[Better Brand Agency]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[North East]]></category>
		<category><![CDATA[Social Media & Social Marketing]]></category>
		<category><![CDATA[Tees Valley]]></category>
		<category><![CDATA[Web and Digital]]></category>
		<category><![CDATA[codeworks]]></category>
		<category><![CDATA[Industry - Web and Digital]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Teesside]]></category>
		<category><![CDATA[think and a drink]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Development social media]]></category>

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		<description><![CDATA[<p>Date: Thursday 29 October Time: 5.30 – 8pm followed by food, drinks and networking Venue: Great North Museum: Hancock, NE2 4PT Cost: FREE to Codeworks Connect members; £20 to non-members Everyone and anyone is talking up social media right now....</p>]]></description>
			<content:encoded><![CDATA[<p><strong>Date</strong>: Thursday 29 October<br />
<strong>Time: </strong>5.30 – 8pm followed by food, drinks and networking<br />
<strong>Venue: </strong>Great North Museum: Hancock, NE2 4PT<br />
<strong> Cost: </strong>FREE to Codeworks Connect members; £20 to non-members</p>
<p>Everyone and anyone is talking up social media right now. Asking you to &#8220;join the conversation&#8221;, &#8220;engage&#8221; with your customers rather than shouting at them. And telling you that if you don&#8217;t use these tools you&#8217;re at a major disadvantage.<br />
But what&#8217;s the truth about social media? Can they really help your business? And how, exactly?<span id="more-1312"></span></p>
<p><strong>Who&#8217;s speaking?</strong><br />
After announcing our first set of speakers, Professor Malcolm Young, Paul Smith and Stephen Davies, last week, here’s who else will be talking:</p>
<p>Jason Brownlee. Prior to launching <a title="http://dollywagon.com/" href="http://dollywagon.com/" target="_blank">Dollywagon Media Sciences</a>, Jason was the founder and research director of Other Lines of Enquiry, a successful media research consultancy. He has developed several new media research technologies, including eye-tracking, SMS surveys and online media engagement testing.</p>
<p>Justin Souter. An experienced, customer-facing consultant who recognises the wider context for IT solutions. Justin recently started his own business, <a title="http://souterconsulting.eu/" href="http://souterconsulting.eu/" target="_blank">Souter Consulting</a>, which offers advisory and consultancy services to customers who want to maximise the return on their technology investments.</p>
<p>Armin Talic. Armin has spent the last seven years as a designer, project manager and new media practitioner, most recently putting his experience to use as the community manager for revolutionary web video specialists <a title="http://www.quick.tv/" href="http://www.quick.tv/" target="_blank">Quick.tv</a>.</p>
<p>Declan Metcalfe. Last year Declan started his own company, <a title="Better Brand Agency" href="http://www.betterbrandagency.com" target="_blank">Better Brand Agency</a> with partners Mark Easby and Peter Jones and works with public and private sector organisations helping them gain fresh customer insight and develop their brands.</p>
<p><strong>Want to be a guinea pig?</strong><br />
Good. Because if you come to October&#8217;s Think and a Drink, you won&#8217;t really have a choice. During the event we&#8217;ll be running an exclusive networking experiment run by Jason Brownlee of Dollwagon Media Sciences. Armed with a Think and a Drink delegate badge, some business cards and your sparkling personality, you’ll be ready to experience 3 genuinely useful 60 second business meetings.</p>
<p>The <a title="www.thinkandadrink.com/" href="http://www.thinkandadrink.com/" target="_blank">Think and a Drink</a> delegate badges will have 3 names on the back with 3 highly relevant people you are due to meet (and in what order).  It will also tell you what you are meeting to discuss and where you will meet – the venue will be split into ‘zones’.<br />
Each meeting will last for 60 seconds.  That’s long enough to put a face to a name, break the ice and identify your common interests.  You can then arrange to meet later in the evening, perhaps with a relaxing drink in your hand.<br />
After 60 seconds a bell will ring and you’ll dash off to your next meeting.  At the end of the speed networking session you will have made 3 new contacts with experience of a specific issue or challenge that you stand to learn from.<br />
We will learn all the information we need to from your registration form.</p>
<p><strong>Register today</strong><br />
Places for Think and a Drink events usually run out quickly. So book yours today at <a title="Book now at http://www.thinkandadrink.com/" href="http://www.thinkandadrink.com/" target="_blank">www.thinkandadrink.com</a><br />
If you have any questions please call Ellie Silson on 0191 556 1127 or email ellie.silson@codeworks.net.</p>
<p>P.S. If you&#8217;re coming from Middlesbrough you can hop on a free bus we&#8217;re running to and from the event. Please indicate so when booking.</p>
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