- Twitter, the power of branding.
We’re often asked to define the value of branding. What is its effect? What is its power?
Well, we cannot think of a better analogy than Twitter who, this week, has unveiled its new bird logo. Interestingly, less than six years after its launch, the brand has made the decision to drop its text-based logo, bubbled typefaces and lower-case ‘t’ stating that the bird will become the universally recognisable symbol of the brand. (more…)