Well, we cannot think of a better analogy than Twitter who, this week, has unveiled its new bird logo. Interestingly, less than six years after its launch, the brand has made the decision to drop its text-based logo, bubbled typefaces and lower-case ‘t’ stating that the bird will become the universally recognisable symbol of the brand.

A brave decision but, with over 140 million active users around the globe, Twitter obviously believe that this is the way to go. We couldn’t agree more. The bird has already become a globally-recognised icon and therefore, the decision to drop all other symbols previously associated with the brand is an obvious one. It underpins that brand with a simplicity and purity that lies at the very heart of the thinking behind it.

“Simplicity is the ultimate form of sophistication.” Leonardo da Vinci

So powerful has this brand become that it doesn’t even require a name. And that is precisely the power of branding.

Author: Kate Burton, Brand Director

Watch the Official Video posted by Twitter:

“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

Website: http://www.thinkingdigital.co.uk/

Thinking Digital is an annual conference where the world’s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies. The conference is run by Codeworks, a not-for-profit organisation set up to support, develop and help grow the digital industries in North East England. Thinking Digital is not intended to make a profit, and any extra revenues generated will be used to support the region’s digital sector.

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A little more about Thinking Digital:

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

For all the latest updates please visit http://www.thinkingdigital.co.uk or follow ThinkingDigital (http://twitter.com/ThinkingDigital) on Twitter.

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

www.youtube.com/watch?v=5s9XN76zhlU

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

But what you can always count on is getting the chance to hear talks by, and build relationships with, some of the most thought provoking, influential and inspirational figures you’ll ever meet.

The conference is run by Codeworks, a centre for digital innovation based in North East England.