Better Brand Agency

Core Message Specialists

Posts Tagged ‘viral marketing’

Growing your brand’s digital footprint

Friday, March 13th, 2009
Growing your Digital Footprint

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

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Goals for social media strategy

Monday, January 26th, 2009

So, we’re all fired up about social media.
We’ve gotten involved personally, learned a little, played a little and seen the benefits now we want to sell it to our company. It’s important to drop the buzz words, think strategically and get ready to answer questions from doubters and decision makers.

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Mobile marketing spend to rise 150% in five years

Friday, October 10th, 2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

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Better Brand Agency opens new office

Monday, October 6th, 2008

Better Brand Agency has moved into it’s new office at the Springboard Business Centre in Stokesley.

Located on Stokesley Industrial Park, just off the B1257 on the outskirts of the market town of Stokesley, North Yorkshire, the centre welcomes new and young businesses in the high tech, creative and knowledge based sectors. These sectors include; Digital Media, Creative Marketing, Research & Development Graphic design, e-business and e-learning. (more…)

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US Campaign all about technology

Monday, October 6th, 2008

Interesting article relating to the use of communication and digital technology used to support the race for the presidential election written by Andrew Mernin, The Journal and Herb Kim, Codeworks, the North East’s Centre for Digital Excellence.

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