Better Brand Agency

Core Message Specialists

Posts Tagged ‘Web Development social media’

A mandate for 2010

Thursday, January 14th, 2010

A recent post by Jeanne C Meister and Karie Willyerd in Harvard Business discussed how few socially connected organisations there are, indicating this will need to be redressed if companies are to be attractive to a future workforce that judges a potential employer by the social media freedom they allow their employees.

The social networking juice that powers a generation across sprawling vibrant communities has its feed forcibly cut off when the majority of company staff walk into work. All the potential of networked company communities, the opportunity for people to collaborate and and share knowledge is left at home and lost to the company. (more…)

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Freshfayre

Thursday, November 12th, 2009

Freshfayre Homepage (more…)

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Social Media: Beyond the Hype

Friday, October 16th, 2009

Date: Thursday 29 October
Time: 5.30 – 8pm followed by food, drinks and networking
Venue: Great North Museum: Hancock, NE2 4PT
Cost: FREE to Codeworks Connect members; £20 to non-members

Everyone and anyone is talking up social media right now. Asking you to “join the conversation”, “engage” with your customers rather than shouting at them. And telling you that if you don’t use these tools you’re at a major disadvantage.
But what’s the truth about social media? Can they really help your business? And how, exactly? (more…)

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Charities are making social media work hard for them

Wednesday, October 7th, 2009

In tough economic times people and businesses are less able to give as freely as they may have once given, charity unfortunately stays at home!

As with any business in a recession charities need to be where their audience is or they run the risk of being left behind, and it’s clear some smaller charities are struggling to change lanes and adopt social media as a key part of their strategy. Some charities, however, have made the leap and have been reaping the rewards of new social opportunities.

Age Concern with partner Innocent Smooties developed ‘The Big Knit’. Started in 2003 the campaign has raised, to date, over £600k for older people in the colder winter months. The campaign now includes Flickr, YouTube and Blog channels which enable the people who’ve got behind the campaign to be part of the story. Clever widgets such as the ‘Hatometer’, which can be embedded into supporters blogs and websites, shows how many hats have been knitted so far. (more…)

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Living through a revolution

Tuesday, July 28th, 2009

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

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