Better Brand Agency

Core Message Specialists

Posts Tagged ‘Web Development social media’

Sign posting people down ‘The Funnel’

Wednesday, March 18th, 2009

Social Media Funnel

I’ve seen lots of social media maps, some good some not so good.

The problem is they sit there in lofty isolation, a sea of mostly unfamiliar names and quirky identities. They are a secret cypher known only to social media cool kids it seems. These maps are not connected to the real world (The one in which hard pressed marketing professionals are fighting hard for their budgets and their jobs) in any recognisable way. We’re missing an opportunity here and, if we’re honest, being a little bit condescending to boot. Another thing, social media buzz words are such a crock! Real people don’t talk like that!

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, online marketing, Web, Web 2.0, Web Design, Web Development, Web Development social media, YouTube

Growing your brand’s digital footprint

Friday, March 13th, 2009

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital

Tagged: Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, online marketing, Social Networking, viral marketing, Web 2.0, Web Development, Web Development social media

Social Media: How to make the most of social media

Tuesday, February 24th, 2009

TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
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Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: North East, North Yorkshire, Social Media & Social Marketing, Tees Valley, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, social media, Social Networking, Tees Valley, Web, Web 2.0, Web Development social media

North East’s TyneTwestival gets support from Better Brand Agency

Sunday, January 25th, 2009

We’re all excited. There’s a Twestival coming to the North East and we couldn’t resist getting involved to support the event. The TyneTwestival is taking place at 7.30pm on 12th February at The Other Rooms in Newcastle City Centre.

We have been working on some graphics and web buttons to help spread the word, and these will be online very soon. For more information the TyneTwestival please visit http://newcastle.twestival.com where you can buy tickets online, or follow @tynetwestival on Twitter.

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Events, North East, Social Media & Social Marketing, Tees Valley, Web and Digital

Tagged: Digital, Events, North East, super mondays, Tees Valley, twitter, tynetwestival, Web, Web and Digital, Web Development social media

Social Media Update: We’re on Flickr

Saturday, January 24th, 2009

At Better Brand Agency, we like taking photos. We’re developing quite a library of photos and wanted to start sharing them so we’ve launched our own Flickr Photostream.

Check out our latest photostream updates including our Better Client Work Collection, Better Team Collection, Tees Valley & North East Collection, plus some of our own favourite personal photos.

We’ve also built in a clever little Flickr plugin into the bottom of our website and our facebook page showing our latest photostream updates to share the wealth.

If you would like further information about any of the photos featured in our photostream, please contact the Better team.

Better Brand Agency a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, Social Media & Social Marketing, Web and Digital

Tagged: Better Brand Agency, Better Team News, Digital, flickr, fun stuff, photography, social media, Social Networking, Web Development social media

Social Media Update: Better Brand Agency launch YouTube Channel

Thursday, January 15th, 2009

We’ve set up our own Better Brand Agency YouTube Channel to share some great industry videos covering brand, creative, design, marketing, social media, web and digital communication.

For more information please visit the Better Brand Agency Channel on YouTube or click on one of the links below to view our playlists and check out our favourite videos.

Better Brand Agency YouTube Playlists -

Brand Communication – Videos and content related to brand communication and branding design.
Graphic Design and Creative – Graphic Design, Design and Creative videos and content.
Marketing Communication – Marketing Communication and Marketing Content and Videos.
Web and Digital – Web Design, Web Development and Digital Industry videos and content.
Social Media and Social Networking – Social Media, Social Marketing and Social Networking industry comments including social media campaigns, social media marketing strategy.
Better Brand Agency – Better Brand Agency videos and content.
North East England – North East England related content and videos
Tees Valley – Tees Valley related content and videos.

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

Posted by: Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, North East, Social Media & Social Marketing, Tees Valley, Web and Digital

Tagged: Better Brand Agency, Better News and PR, online marketing, social media, Social Networking, Web, Web Development, Web Development social media, YouTube

Refresh Teesside gathering some momentum

Friday, December 12th, 2008

Refresh Teesside is a community of designers and developers based in Tees Valley working to refresh the creative, technical and professional culture of New Media endeavours in their areas. We aim to promote design, technology, usability and standards.

There are lots of Refreshing Cities around the world but only a couple here in the UK and it’s about time that changed. The drive behind digital media in the North East seems to be focused very much in Newcastle however Teesside is home to many up and coming digital media agencies and also many freelance web designers and developers.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Better Team News, North East, Tees Valley, Web and Digital

Tagged: Digital, refresh teesside, social media, Social Networking, Tees Valley, teesside, Web, Web and Digital, Web Development social media

Mobile marketing spend to rise 150% in five years

Friday, October 10th, 2008

by Sarah Crawley-Boevey, Brand Republic.

Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.

The survey shows brands will have increased their spend on mobile marketing by 150% come 2013 and do not anticipate any impact on budgets as a result of the economic downturn.

The survey, which was carried out by Vanson Bourne in May this year and included marketing and IT directors at 100 leading brands, also found that the personalised nature of mobile marketing campaigns means they generate a higher response rate than traditional advertising.

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Posted by: Mark Easby, Managing Director - Better Brand Agency

Filed in: Branding & Brand Design, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, social media, Social Networking, viral marketing, Web Development social media