Better Brand Agency

Core Message Specialists

Posts Tagged ‘Web Development’

Living through a revolution

Tuesday, July 28th, 2009

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better Team News, Marketing Communication, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing, Marketing Communication, North East, North Yorkshire, online marketing, social media, Social Networking, Web, Web 2.0, Web Design, Web Development, Web Development social media

PHP/MySQL Developer needed to join the Better team

Wednesday, July 8th, 2009

On the back of winning some exciting digital projects, the Better team is growing again. We are looking for a talented and exciting PHP/MySQL web developer to join us. You can have previous agency experience or be fresh out of Uni, as long as you meet the grade.

The web developer role requires demonstration technical ability but more importantly the passion required to forge a career in digital media that by its very nature requires continuous learning. You should have a love for all things web. You will see web projects as being not only design and functionality, but also understand the marketing and communication requirements for the project (including SEO). We are looking for a motivated self-learner, who finds code and problem solving interesting. (more…)

Posted by: Better Brand Agency

Filed in: Better News and PR, Better Team News, North East, North Yorkshire, Tees Valley, Web and Digital

Tagged: Better Team News, Industry - Web and Digital, jobs, Web and Digital, Web Design, Web Development

Sign posting people down ‘The Funnel’

Wednesday, March 18th, 2009

Social Media Funnel

I’ve seen lots of social media maps, some good some not so good.

The problem is they sit there in lofty isolation, a sea of mostly unfamiliar names and quirky identities. They are a secret cypher known only to social media cool kids it seems. These maps are not connected to the real world (The one in which hard pressed marketing professionals are fighting hard for their budgets and their jobs) in any recognisable way. We’re missing an opportunity here and, if we’re honest, being a little bit condescending to boot. Another thing, social media buzz words are such a crock! Real people don’t talk like that!

(more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Marketing Communication, Social Media & Social Marketing, Web and Digital

Tagged: Communication, Digital, Industry - Web and Digital, Marketing Communication, online marketing, Web, Web 2.0, Web Design, Web Development, Web Development social media, YouTube

Growing your brand’s digital footprint

Friday, March 13th, 2009

Growing your Digital Footprint

We find ourselves drawing this diagram all the time for clients when we’re talking about social media so we thought we’d reproduce it here and get some feedback.

Conversations tend to go something like, “Why social media?”.

After introducing them to the idea that engaging with audiences, listening and harvesting feedback, gaining insights into audience thinking and breaking down corporate barriers is the most rewarding business change event they’ll ever implement it’s much much simpler to draw it.

(more…)

Posted by: Declan Metcalfe, Marketing Director, Better Brand Agency

Filed in: Better Brand Agency, Better News and PR, Social Media & Social Marketing, Web and Digital

Tagged: Industry - Web and Digital, Marketing Communication, North East, North Yorkshire, online marketing, Social Networking, viral marketing, Web 2.0, Web Development, Web Development social media