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Award-winning brand agency, Better has appointed Ian Chilton as its new Head of Digital.

Ian brings to Better a decade of digital experience, the majority with e-commerce specialists Visualsoft.

Ian will work closely with Better’s customers on their web projects taking overall responsibility for digital project management, managing resource, project specification, customer support, liaison and training.

Ian says: “This is a brilliant opportunity to join a growing agency and help guide its digital output and strategy to help it compete on a national level. As Head of Digital, I’ll be heavily involved in the planning and delivery of digital strategies for both existing and new clients, bringing to the table my understanding of a complex digital landscape that is constantly evolving.” (more…)

TyneTwestival will be hosted on the 25th March 2010

On Thursday 25 March 2010, people in hundreds of cities around the world, including Newcastle will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness.  Twestival™ (or Twitter Festival) uses social media for social good.

All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects. Follow @tynetwestival on Twitter or visit http://newcastle.twestival.com for updates.

About Concern Worldwide.

Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty, for whom every day is a fight for survival. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. Their mission is to help people living in extreme poverty achieve major improvements in their lives – improvements they can sustain without ongoing support. Concern meets the needs of these people in a caring and personalized manner, respecting their human and cultural dignity. They are committed to reaching the most vulnerable, even in the most difficult of circumstances.

Concern’s work is informed by a vision for change and their education programs target the poorest people in the poorest countries in the world, with particular emphasis on reaching out-of-school children such as girls, orphans, street children, working children, children affected by conflict, children affected by HIV and AIDS, and children with disabilities. Concern’s education programs currently reach over 700,000 people in 25 countries across the regions of Africa,  Asia, and the Caribbean.  Please follow @concern on Twitter to get a glimpse of their staff tweeting from around the world; including their efforts on the ground in Haiti. (more…)

I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?

The edges of our media space are expanding faster than our ability to make sense of them, of new technologies, of how people use them and of the shake out, that will mean some old media will fall by the wayside.

But this is an unravelling story seen from two very different perspectives. The user, swept along by the rush of the crowd to try new media, to make that media fit their lifestyle and the marketer, trying to position a brand where its’ target customer is. (more…)

I’ve seen lots of social media maps, some good some not so good.

The problem is they sit there in lofty isolation, a sea of mostly unfamiliar names and quirky identities.  They are a secret cypher known only to social media cool kids it seems. These maps are not connected to the real world (The one in which hard pressed marketing professionals are fighting hard for their budgets and their jobs) in any recognisable way. We’re missing an opportunity here and, if we’re honest, being a little bit condescending to boot. Another thing, social media buzz words are such a crock! Real people don’t talk like that!

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TECH NOTES by Declan Metcalfe. Featured in the The Newcastle Journal and nebusiness.co.uk (view article online)

WHAT’S all the buzz around social media?

The explosion that is social media came about due to the convergence of three forces: people, technology and economics. People wanted to talk, and technology caught up to the extent that it became possible to connect to friends in real time using a multitude of devices. These are made affordable because the infrastructure is now in place making it easily accessible to the vast majority.

The easiest way to think of social media, I believe, is as a conversation that millions of people are having, one that’s growing louder as more and more voices join in. And guess what the topics are: they are talking about you, your brand, your product and your services.
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We’re all excited. There’s a Twestival coming to the North East and we couldn’t resist getting involved to support the event. The TyneTwestival is taking place at 7.30pm on 12th February at The Other Rooms in Newcastle City Centre.

We have been working on some graphics and web buttons to help spread the word, and these will be online very soon. For more information the TyneTwestival please visit http://newcastle.twestival.com where you can buy tickets online, or follow @tynetwestival on Twitter.

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

We’ve set up our own Better Brand Agency YouTube Channel to share some great industry videos covering brand, creative, design, marketing, social media, web and digital communication.

For more information please visit the Better Brand Agency Channel on YouTube or click on one of the links below to view our playlists and check out our favourite videos.

Better Brand Agency YouTube Playlists -

Brand Communication – Videos and content related to brand communication and branding design.
Graphic Design and Creative – Graphic Design, Design and Creative videos and content.
Marketing Communication – Marketing Communication and Marketing Content and Videos.
Web and Digital – Web Design, Web Development and Digital Industry videos and content.
Social Media and Social Networking – Social Media, Social Marketing and Social Networking industry comments including social media campaigns, social media marketing strategy.
Better Brand Agency – Better Brand Agency videos and content.
North East England – North East England related content and videos
Tees Valley – Tees Valley related content and videos.

Better Brand Agency is a brand agency offering brand, graphic design, marketing, social media and social networking, web and digital services based in Tees Valley, North East and North Yorkshire.

“WHAT IS THINKING DIGITAL?” film now live at http://www.thinkingdigital.co.uk/blog/?p=84

A little more about Thinking Digital:

Thinking Digital is an annual conference where the world´s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies.

Defining exactly what to expect at Thinking Digital isn’t easy. The conference prides itself on the eclectic nature of the schedule. One moment you’ll be experiencing a first UK appearance of Live Mesh (as attendees where treated to at Thinking Digital 2008) and the next you’ll be hearing about the science behind love from the world’s leading expert.

For all the latest updates please visit http://www.thinkingdigital.co.uk or follow ThinkingDigital (http://twitter.com/ThinkingDigital) on Twitter.

Live in the North East? Love Twitter?

Why not get involved in Twestival, a party in 50+ cities around the world on 12th February 2009. Funds raised go to Charity Water. Newcastle’s Twestival party, for tweeters across the North East, will be in Newcastle. And you’re invited!

On 12 February 2009 cities around the world will be hosting Twestivals which bring together Twitter communities for an evening of fun and to raise money and awareness for charity: water.

Join the Twestival campaign by hosting a Twestival in your city, attending an event, or participating online.

The Twestival is organized 100% by volunteers in cities around the world and 100% of the money raised from these events will go directly to support charity: water projects.

In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity.

The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen.

Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact.

Visit the website at http://twestival.com/ from more information or follow Twestival (http://twitter.com/tynetwestival) and Tynetwestival (http://twitter.com/twestival/) on Twitter.