Teesside: 01642 989 158 London: 020 3856 8166

About Better.

Better is the enemy of 'best'. To settle for ‘best’ is not good enough. Better means aiming for the sky, and reaching it too. We’re a creative bunch and we’ve got some pretty big ideas, so if we settled for “best” or said, “hey, that’ll do”, we think we might burst.

Let’s imagine a world where there was no “better”. No electric cars, no railways, no smart phones, no Google….no progress. People might still be walking around with ghetto blasters on their shoulders instead of listening to their new AirPods. Actually, that sounds pretty cool, but you get our point.

We believe branding is not just about cosmetics and marketing, branding is a key part of a business’s strategy. When it comes to a company or service, brand isn’t one thing, it is everything. A brand is at the heart of everything and is inherently linked to business growth.

Being a brand agency means having all the highly skilled people in business strategy, brand thinking, design practice, and digital communications. Our core service is built around our unique BetterBrandBuilder™ process, an engaging and inclusive process designed specifically for growing business who have outgrown their current brand, need a toolkit that reflects their evolving business and require a stronger brand framework to support further growth.

Our Team

People do business with people, we all know that. Get to know our leadership and client team who are supported by our growing gang of creative and digital super minds.

Mark Easby

Managing Director

Mark’s is our founder and MD. He has an infectious passion for branding and growing business. After founding Better in 2008, Mark has led the agency’s growth from its proud North East roots to being a trusted brand partner to ambitious, open minded, value driven, change-makers from across the UK. Although Mark spends much of his time travelling around the country, he’s a very passionate ‘Teessider’ and a proud Chairman of High Tide Foundation and trustee of the Galileo Multi Academy Trust.

Paul Bell

Client Services Director

Paul is co-owner of the agency and leads the client services team. He is the guardian of our process and when it comes to leading projects there’s no messing about. With his perfect blend of strategic marketing mind and business brain, he’s the guy you want on your side. When he’s not with clients he’s in the studio making sure our projects deliver, every time. It’s safe to say we rely on him as much as he relies on a proper ‘builders style’ Yorkshire brew.

Simon Preece

Associate Director of Brand

After five years product and strategic marketing experience at Asda, Simon spent 26 years at Elmwood as a shareholder and main board member managing many of their largest clients such as McCain, Arla, Kimberly Clark, Nestle, ASDA, and The FA. Simon bridges strategy into persuasive creative execution, and is now consulting in effective branding and marketing for Better and clients such as the BBC. With 20 DBA commercial effectiveness awards he is the most awarded marketer in DBA history.

John Taylor

Creative Director

John heads up our creative team and leads our BetterBrandBuilder™ projects. John has a unique mind that balances commercial strategy and creative magic, backed up by a wealth of business and branding experience. Before joining the leadership team at Better, John worked with many national agencies including POKE, Mother, Saatchi & Saatchi and Mullen Lowe so he’s used to pushing brand boundaries everyday to create remarkable and relevant brands.

Adam Gatenby

Digital Director

A digital whizz with a creative mind is a rare thing to find. Adam leads our digital team and manages all our web projects using his extensive knowledge of digital brand communication. From innovative digital platforms to the latest in inbound marketing methods he’s the guy that leads clients through building their brands online. When he’s not building the digital world you’ll find him pounding the streets training for his next marathon.

Charlotte Linton

Account Manager

Charlotte is a super clever, super sweet, inexplicably organised member of the family and we couldn’t function without her. Charlotte leads the management of client accounts and studio resources ensuring the happiness of every client, every minute of every day. She loves all things pretty, and just never stops smiling! Once you’ve met Charlotte you’ll never forget ‘that laugh’.

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We have opinions, knowledge and ideas we'd like to share. Our blog is full of juicy stuff, from all things brand to everything digital.

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Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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