We’re a creative bunch and we’ve got some pretty big ideas, so if we settled for “best” or said, “hey, that’ll do”, we think we might burst. Let’s imagine a world where there was no “better”. No petrol engines, no railways, no Google….no progress. People might still be walking around with ghetto blasters on their shoulders instead of listening to their new AirPods. Actually, that sounds pretty cool but you get our point.
Being a brand agency means having all the highly skilled people in every specialism, brand thinking, design theory and practice, digital and communications. We believe branding is not just about cosmetics and marketing, branding is a key part of a business’s strategy. When it comes to a company or product, brand isn’t one thing, it is everything. A brand is the fuel everything else runs on and it is inherently linked to business growth.
Because brand flows through every single part of the company, from sales to recruitment, it has an effect both internally on your staff and externally on your clients and customers. Your brand should inform every single action an organisation takes, from the inside out.