Teesside: 01642 989 158 London: 020 3856 8166

Our Team

People do business with people, we all know that. Get to know us a little and meet our growing team of strategic, creative and digital super minds.

Continually growing, always evolving. That’s Better.

Mark Easby

Managing Director

Mark is a business winning, tea drinking, innovation seeking kind of fella. He’s the Better boss, the motivator, the enthusiast that always pushes our services to new and outstanding levels. If it ain’t ahead of the game, it ain’t good enough. Oh, and he enjoys ‘Fish and Chip Fridays’ almost as much as helping client to grow their business.

Although he spends much of his time up and down to London, Mark’s a very passionate ‘Teessider’ who is committed to supporting a range of business growth, skills development and charitable activities across the North East region including being a trustee of High Tide Foundation and the Galileo Multi Academy Trust.

Paul Bell

Client Services Director

What can we say, Paul’s one of a kind. He’s the man that doesn’t sleep, delivering the kind of service to clients that most people could only dream of.

Paul leads the client services team and is the guardian of our process and when it comes to leading projects there’s no messing about. When he’s not with clients he’s in the studio making sure our projects deliver, every time.

It’s safe to say we rely on him as much as he relies on a proper ‘builders style’ Yorkshire brew.

Adam Gatenby

Digital Director

A digital whizz with a creative mind is a rare thing to find.

Adam leads our digital team and manages all our web projects using his extensive knowledge of digital brand communication, web development, and online marketing. From innovative CMS platforms to the latest in inbound marketing methods he’s the guy you want on your side when your looking to build your brand online.

When he’s not building the digital world you’ll find him pounding the streets training for his next marathon.

John Taylor

Creative Director

John brings real value to our team, and our clients, through his award winning creative magic. John heads up our design team and leads our BetterBrandBuilder™ projects. He has a wealth of business and branding experience after working with high profile brands in the advertising and branding world for many London agencies including POKE, Mother, Saatchi & Saatchi and Mullen Lowe.

A film buff and the man behind ‘Film the Blanks‘, he’s used to pushing boundaries in design every single day. Oh, he’s also won awards from CIPR and BIMA.

Charlotte Linton

Client Services Manager

Charlotte is a super clever, super sweet, inexplicably organised member of the family and we couldn’t function without her. She manages the studio to levels of efficiency that are seemingly impossible. Charlotte ensures the happiness of every client, every minute of every day. She loves all things pretty, and just never stops smiling! Wonderful.

Josh Middleditch

Lead Designer

With a D&AD Yellow Pencil tucked into his top pocket Josh brings extensive design experience and creative ideas to our team in equal measure, not to mention a serious amount of cool. It’s mostly to do with his diverse and award winning portfolio, but there’s also something to be said of his impeccable taste in music.

From brand identity design and brand communication, we’re always desperate to see what Josh’s next big idea is going to be. Watch this space.

Matthew Goodyear

Junior Designer

After passing through Cleveland College of Art and Design with flying colours, Matthew dived straight into the world of work with the Better crew. With a positive outlook and a laid back demeanour, his only complaint is his chair doesn’t recline any further.

Complimenting his relaxed personality is his focused attitude and driving ambition. Speaking of driving, Matthew’s also a bit of a car fanatic and passionate Boro fan. His eagerness to learn and keen eye for design means he’s a perfect fit for our team.

Alex Higgins

Senior Web Developer

Alex keeps our digital team on their toes with his encyclopedic knowledge and first class skills in all things web. He’s worked for a number of national businesses and organisations, including one that’s top, top secret! While he’s not working away on the latest developments, tools and sites for our range of clients, he can be found running tough mudders, watching ice hockey and catching the latest films.

Nathan Cockerill

Web Developer

Nathan is a super enthusiastic who lives and breathes digital. After building his experience within the IT industry working with local councils and schools, Nathan joined our team as web software apprentice and has since grown into a very talented web developer earning his place on our digital team.

He is a very knowledgable young man with a bucket load of aspiration and infectious passion, and has maintained his hunger for learning to continue building and perfecting his skills in the fast paced digital world his lives in.

Nathan Connor

Junior Web Developer

Nathan brings a youthful enthusiasm to our team, which coupled with his desire to learn and aspirational attitude make him a perfect fit for our digital team. As a self taught tech guru, he loves programming and spending hours successfully completing a range of projects and tasks. As well that, Nathan also has a passion for gaming and in the past has even ran and managed his own servers.

James Bolton

Digital Marketing Executive

With an NCTJ diploma to his name and extensive experience working in retail content marketing and eCommerce management for an independent fashion company, James fits perfectly into our Digital Marketing team.

With a keen interest in music, football and all things Teesside, his eclectic flair and passion, fused with the latest digital trends, help to create engaging content for a range of clients.

Rachael Boyle

Junior Digital Marketing Executive

With a degree in psychology and masters in marketing, Rachael brings a wealth of knowledge and expertise to the Digital team. Her keen eye for detail coupled with strong writing skills and marketing brain, make her the ideal digital marketer to deliver engaging content and killer social media.

In her spare time, Rachael loves travelling and long walks with her dog in the North Yorkshire Moors. She also has a love of crime books and a good murder mystery documentary or two. Best not get on the wrong side of her then.

Helen Watson

Finance Administrator

Helen helps us watch the pennies by leading and managing our financial management systems. She works fast and furiously to keep everything in check. She’s got it covered.

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