Branding is not just about marketing. Branding is key part of your business strategy. Branding is about how a business can claim real ownership of a compelling, relevant and unique market position that leads to measurable commercial impact. Your brand should impact on every part of your business. From sales to recruitment, your brand should reflect, embody and communicate your unique business DNA.
All too often, businesses invest sporadically on brand or marketing related projects without defining their brand’s unique position. Understanding the inherent bottom line value that a well defined and articulated unique brand can bring is a vital first step in embarking on any investment in your own brand and marketing communication.
That’s why we have developed BetterBrandBuilder™.
Our BetterBrandBuilder™ process uncovers the unique essence of your company, distills it into an unique and authentic strategy, then translates that strategy into a creative expression or experience that clarifies messaging, increases differentiation, builds customer loyalty and drives revenue.
BetterBrandBuilder™ – Business Intelligence informing Creative Excellence.
Stage 1: DISCOVER.
It all starts with getting forensic. Understanding in almost molecular detail what makes your business tick is the starting point for our projects and we call it DISCOVER. Lifting the bonnet on your organisation, both internally and externally, to discover the unique opportunities for your new brand including leadership workshops, stakeholder interviews, desk research, competitor analysis, touch point review. The output of the DISCOVER stage documented findings, opportunities and recommendations which informs the direction of your brand development.
Stage 2: CREATE.
Creating your brand from the inside out. Defining your new brand story and bringing this to life through new brand identity and supporting brand world. The output of this stage is unique and compelling brand, both verbally and visually, with associated type, colour, and image style with supporting guidelines.
Stage 3: DELIVER.
The final component in the BetterBrandBuilder™ process is the nitty gritty of delivery or DELIVER as we pithily title it. DELIVER pulls together the findings from DISCOVER and the defined identity / supporting brand world from CREATE and executes across multiple relevant online and offline channels.
We’d love to chat about your potential brand development project and how BetterBrandBuilder™ can support you. Give us a call on 01642 989158, drop us an email to email@example.com, or submit a project enquiry and we’ll get right back to you.