Talk to us

A great cup of tea. That's Better.

You could take your business to an agency who produces weak, insipid, bland work, but then again, you know Better.

Contact

t:01642 989 158
talk@betterbrandagency.com
f: 0871 528 3222

Address

Better Studio
Plenary House
Queen’s Square
Middlesbrough
TS2 1PA

Sign up to our newsletter

Enquiry form

All the answers to who, what, where, why and when? That's Better.

If you have a question about life, the universe and everything, ask your local shaman. For anything else, just click on the link and fill in the short form.

Enquiry Form



Contact Details




Your message


Making a commitment. That's Better.

Awards

To be recognised for our work, and commitment to improving our region, is testament to the trust our clients and our network have in us.
Straight from the horse's mouth. That's Better.

Testimonials

We had to bribe them with a few sugar lumps each, but hey, a small price to pay for such glowing reports. Thank you.
Contributing to the conversation. That's Better.

Our Blog

That means poking your head up above the parapet to get shot at. We have opinions and ideas we'd like to share so here's our most recent blog posts.

Categories.

Archives.

Engagement and insight – the next 10 years

15/08/2012

It is generally accepted that in order to sustain innovative developments it is vital to research the market; this area itself is not often associated with innovation.

One organisation determined to prove otherwise is market research company Explain which has been at the forefront of market research innovation for 20 years and working with digital partner Better has recently launched a completely new way of engaging and researching different market sectors with customers.

Looking to invest in new approaches to market research using online platforms and Smartphone apps, Explain has joined the Innovation Programme.

The product, marked as Better Communities, capitalises on the growing use of social media and harnesses digital technology to provide a platform by which organisations can engage with their customers.Unlike Twitter or Facebook, the customer is invited by an organisation to join a private community so that they can exchange ideas and comments without competitors keeping tabs on the latest thinking and pool of ideas.

Market research companies have used panels of customers for insight and feedback over many years but the benefit of Better Communities is that it allows complete transparency so that the customer can start the process and debate, not just the sponsor, that is a huge step in innovation.

David Shiel, managing director of Explain, said:

“By tapping into innovation we can develop digital focus groups which make it so much easier to engage with our customers and stakeholders without the usual constraints of time and location planning.”

“Our experience has been that retail, utility and social housing companies all quickly seized the opportunity to take a giant step forward in their knowledge about the customer.”

“Having access to a massive database of customers reduces the cost of research and provides better, faster information.”

Chris Hylton, innovation manager (interim)at the North East Business and Innovation Centre, said: “It is an exciting time on the programme, welcoming companies like Explain on board.

“Explain are a great example of an innovative company, the business constantly evolves into new ways of market research and this is illustrated by the longevity of the company.

“I look forward to seeing how the company can evolve over the next three years using the programme.”

The business constantly evolves into new ways of market research and this is illustrated by its longevity.

Read Article on nebusiness.co.uk.

Better Communities - Online Co-Creation and Market Research

Filed In:
Better Brand Agency Co-Creation & Engagement Marketing Communication North East North Yorkshire Social Media & Social Marketing Tees Valley Teesside
Tagged As:

< Back to the Blog

< Back to our Awards

< Back to the Testimonials