For pretty much the last year or so, Google has been suggesting that mobile searches would whip desktop searches by the end of 2015. However, recently they announced that this has already happened, months ahead of schedule. This means that businesses, brands and most-importantly, marketers, have to stand up and take note.
Google said that in fact, more searches now take place on mobile devices than on computers in 10 countries around the globe, including the U.S. and Japan.
Now, this is a big deal. Especially for people like us that spend our days building websites and optimising content for our clients.
The big man also went on to say that these mobile queries include mobile browser-based searches and those that originate from Google’s mobile search applications. However, the company didn’t really elaborate much further than that, only to say that this is just data from smartphones, as they group desktops and tablets together. Wow! That really puts things into perspective.
If we think about the amount of different mobile platforms there are now, it is no wonder that more Google searches are emanating from mobile devices than on desktops in 10 major countries. It’s also not a huge shock that in this list of big countries that the U.S. and Japan are amongst them. I mean, they are the daddies when it comes to technology innovation, and of course, the mobile marketplace as a whole.
If you think about it, this pattern is only going to continue to gather momentum with countries like us, the UK, following in their footsteps when it comes to the demand for iPhones and the likes.
With this mammoth declaration from the people in the know that mobile search has now zoomed past desktop as a platform for web searches, it’s pretty obvious now why they were readying us earlier this year with the prophesied “Mobile-geddon”. Many thought this was pure scaremongering within the digital world, but look at it now in retrospect with a little more context surrounding it. Yes, it’s the primary source for internet users; and yes, it should be for marketers also.
It’s official! Mobile-geddon has been and gone and now we have the proof to back up their warnings that you NEED to have a mobile-friendly website. It’s not just hearsay anymore. So, for all of those naysayers, you better watch out! It is extremely evident now that you need to ensure your website is compatible with mobile devices.
This means having a fully-responsive platform that not only looks good on all devices, including desktop and tablet, but that it is also user-friendly in all chameleon-like states.
So, what does the future of how we consume online media look like? I mean, we probably can’t expect that desktops will be rendered useless, because let’s face it, we all use them at work. But does this mean that the way we design and build websites will change altogether? It’s an interesting theory, for sure.
We’d like to know what your thoughts are on this, so feel free to tweet us @better_studio with the hashtag #mobilevsdesktop to join the conversation.
If you’d like more information on how we can make your website responsive, get in touch with us at firstname.lastname@example.org or give us a call on 01642 989158.