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D&AD Festival 2016 logo
Josh Middleditch

Getting Ready for D&AD Festival 2016

Categories: Better News, Design

Estimated Reading Time: 2 Minutes.

Thanks to the internet we now have unprecedented access to visual inspiration. We’re able to summon a tsunami of creative content direct to our laptops via a quick Google query. But unlimited access can ultimately mean unfiltered access, which can sometimes feel like panning for gold in some pretty muddy waters. 

As convenient as is to skim read design blogs on a 5-inch screen while you’re ordering your cappuccino, checking your schedule and monitoring your social feeds, nothing quite beats being up close and personal with pure, un-cut, creativity. 

Let’s face it, the best design in the world isn’t necessarily designed to be seen at postage stamp size on a smartphone. So, with this in mind, we’re all booked up for this year’s D&AD Festival in London and we cannot wait!

The Design & Art Direction Festival, as you will already know, is a prestigious event where creatives from all over the UK and even further come together to immerse themselves in an exhibition of the world’s best advertising and design.

D&AD Festival 2016

Running for three days in Shoreditch from 20-22 April, the festival will host 150 speakers over four stages at the Old Truman Brewery, giving delegates the opportunity to take tours, workshops and various training sessions dotted about the city to expand and share knowledge with their peers. With talks from some of the best speakers across advertising and design, including Sir Martin Sorrell, Sir Paul Smith and Wayne Hemingway, Founder of Red or Dead and CEO of HemingwayDesign, there is a little something for everyone who works within the advertising and marketing world.

Our creative team will head out on the road to London for two of the three days and they are already raring to go, with a carefully selected and planned itinerary packed full of sessions for them to get their teeth into. With many events penciled in such as ‘Backlash Brands’, ‘Q&A with Sir Martin Sorrell’, ‘The Craft of Guinness Advertising’ and ‘Sir Paul Smith – My Creative Process’, there is a wealth of design and branding knowledge that we can reap from attending.

As this will be our first time as an agency attending the D&AD Festival, it is something that we are very much looking forward to, and the sessions that we have chosen should give us helpful insight that we can use as ample ammunition to enhance our BetterBrandBuilder branding process.

The D&AD festival is a great opportunity for the creative team to submerge themselves in inspiring lectures and exhibitions, to pick-up new tips, polish existing techniques and get a taste of hottest new creative work in the world.

“When you throw in talks with industry legends like Sir Paul Smith and Sir Martin Sorrell, plus studio visits to top branding agencies like Moving Brands – we expect have our creative batteries charged to bursting point.”

–  John Taylor, Creative Director at Better. 

Expect a full report once we catch our breath, where we will share with you our favourite moments from across the festival. See you on the other side!  

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