Talk to us

A great cup of tea. That's Better.

You could take your business to an agency who produces weak, insipid, bland work, but then again, you know Better.


t:01642 989 158
f: 0871 528 3222


Better Studio
Plenary House
Queen’s Square

Sign up to our newsletter

Enquiry form

All the answers to who, what, where, why and when? That's Better.

If you have a question about life, the universe and everything, ask your local shaman. For anything else, just click on the link and fill in the short form.

Enquiry Form

Contact Details

Your message

Making a commitment. That's Better.


To be recognised for our work, and commitment to improving our region, is testament to the trust our clients and our network have in us.
Straight from the horse's mouth. That's Better.


We had to bribe them with a few sugar lumps each, but hey, a small price to pay for such glowing reports. Thank you.
Contributing to the conversation. That's Better.

Our Blog

That means poking your head up above the parapet to get shot at. We have opinions and ideas we'd like to share so here's our most recent blog posts.



Transforming Casper Shipping


At the start of the year, we completed a major project for one of Teesside’s longest-established companies. Casper Shipping is the UK’s leading port agency company, which is based at Tees Wharf in Middlesbrough and operates internationally from its bases across the UK.

We were tasked with defining, creating and delivering a new, up-to-date brand for Casper Shipping, to support the business in its growth. 

Using our unique ‘BetterBrandBuilder’, we developed the new brand including the company’s vision, mission, values, tone of voice and strapline before creating new brand identity. The brand launch has enhanced the business’s internal communications – with the whole Casper team becoming knowledgeable ‘brand ambassadors’ – as well as its external marketing to its customer base.

BetterBrandBuilder is our very own results driven approach to define, create, and develop brands, and has been used by dozens of companies around the North East to improve their brand communications. Demand has grown significantly in the last year with a 50% increase in the number of projects.

We are now working on brand development for dozens of high profile North East companies including Endeavour Partnership, Active Financial, Baltic Training and GSC Grays to name a few.

Casper Shipping - Before and After

Michael Shakesheff, Managing Director of Casper Shipping, added: “Casper is beginning a new chapter of growth, service delivery and geographical coverage. We needed a new brand and corporate identity to reflect and support the current business and where we plan to go in the future. After seeing the impact for other clients, the BetterBrandBuilder was the only choice for us.

“The impact of the project on our business has already been incredible and we’ve established a new brand structure and identity for our group. The inclusive BetterBrandBuilder process has meant our staff and customers all have buy-in as they feel that they have contributed. Our team now also understand our vision and mission for the business and what we are trying to achieve.

Better have helped us to ‘rebrand’ our way of thinking which in turn is having a major commercial impact on our business.”

BetterBrandBuilder™ CREATE Brand Identity Design

Managing director, Mark Easby, said: “Working with companies to build their brand is an important business process to support growth, business change and repositioning in a very competitive marketplace. We have a stringently tried and tested process that has a significant track record, as well as an exemplary level of delivery that is helping to secure new clients for 2017.

BetterBrandBuilder™ DELIVER - Brochure Design

“It’s very important in the current marketplace to have a service that no one else can offer and that’s what we have in our BetterBrandBuilder.

“Although the Casper Shipping brand is established and recognisable with a history spanning almost 140 years, there was a real need to ensure that its positioning was fit for purpose and fit for growth. The company needed to ensure its ‘brand story’ represents the company it is today and the messages and communication about the business are accurate and reflective of the growing ambition, service offer and reputation.” 

If you’d like know more about our BetterBrandBuilder™ process or want to talk about our design, web or digital marketing services, give us a call on 01642 989158 or drop us a message.

Filed In:
Better Brand Agency Branding & Brand Design
Tagged As:

< Back to the Blog

< Back to our Awards

< Back to the Testimonials