Often we meet clients that are so busy building a business that their brand gets left behind. Events like new ownership, new leadership and new directions create opportunity for companies to reposition, revitalise or simply clarify their brand. Even without major changes at the top, companies, much like people, can change over time. They can outgrow their existing brand, change their purpose, or just feel the need for their company to move with the times and need a toolkit that reflects their evolving business and therefore require a stronger brand framework to support further growth.
BetterBrandBuilder™ is an engaging and inclusive process designed specifically for growing businesses who want a brand that can support their ambitions. Our tried and tested three stage process defines your empowering vision and mission, captures your authentic values, identifies your unique and defendable point of difference and builds clear key messages around a proposition that you can own. This powerful new brand story informs your brand character and feeds the creation of your identity, unique creative style and supporting brand toolkit.