“We needed a new brand and corporate identity to reflect and support the business of today. Better was the only choice. We were aware of Better’s work with PD Ports, High Tide and MPI. The impact of the project on our business has been incredible and we’ve established a new brand structure and identity for our group.
The inclusive BetterBrandBuilder™ process has meant our staff and customers all have buy-in as they feel that they have contributed. Our team now also understand our vision and mission for the business and what we are trying to achieve. Better have helped us to ‘rebrand’ our way of thinking which in turn is having a major commercial impact on our business.”
MD at Casper Shipping.
“Having decided that our firm was in need of modernising its identity, there was only Mark and the Better team that we would have chosen. Knowing of their work for many years, the trust that developed was invaluable to us for the project.”
“Working in a highly regulated industry, this through up many challenges not dealt with before. Rather than being daunted, the Better team became excited and took it all in their stride throughout the entire process. The end result being a new look, feel and excitement that was way beyond what we were expecting. Feedback from external parties has also been excellent, with most now saying the new brand accurately reflects the firm we have become.”
MD at Active Financial Services.
“Thank you for all your great work, guys. The new website design is not only very powerful but it also provides us with the perfect foundation for our development plans.
“The platform’s new marketing and investment management functionality, including the bespoke investment admin system and market leading tools, will be perfect to help our ongoing communication with our growing entrepreneur, investor and partner community.”
COO at Growth Capital Ventures.
“We went through the BetterBrandBuilder process in June as part of a full branding project and highly recommend it. It has been an integral part of the process where our team was able to develop a mutual understanding of where we are looking to position the brand. The end result was a clearly defined brand concept that fitted with the vision, mission and structure of the business.”
“Working with you guys is one of the best decisions we have ever made as a firm and we are really looking forward to carrying on our relationship in 2014.”
Commercial Director at Harlands.
“Well you certainly pumped up the volume! Kim fully briefed me this morning and judging by the emails last night you obviously ran a great workshop with an enormous amount of creativity; everything I hoped for so many thanks and really looking forward to the feedback session.
When the team presented the visual interpretation of the brand construct, and I speak for the whole team here when I say, the quality of what they showed us was quite extraordinary. The film and the image are exactly what we aspire to be. We are knocked out! Brilliant work and many thanks.”
Chairman at Explain Market Research.
“Better have worked closely with us on developing and implementing an organisation-wide social media and digital strategy for NECC. Mark has been key to the success of this project. He certainly knows his stuff and is somewhat of a digital guru. He has a very personable approach and has really helped NECC colleagues to better understand social and digital marketing.”
Marketing Manager at NECC.
“Five Lamps really enjoys working with the team at Better. After putting out a specification to redesign our website and listening to pitches from various agencies, we decided to go with Better because of their enthusiasm, their fresh and innovative approach and their proven track record. They did not disappoint! Our new website looks fantastic – the team listened to what we wanted and helped us to achieve our mission to have a more professional looking and customer focussed website.”
Chief Executive at Five Lamps.
“The BetterBrandBuilder process is an interesting concept. It seems a bit excessive at first and an unnecessary expense to the business but now, looking back, we certainly don’t begrudge the time or investment. It forces the team to take time out of the daily whirlwind and really look at all aspects of the influences on your business. It promotes a great team spirit and you get a really good autobiography of the company out of the DISCOVER stage.
It highlights things that you’re good at and identifies areas of weakness that before you may actually have viewed as an area not requiring attention. The fact that you are with the Better team who are looking in from the outside and asking all the awkward questions also helps!
While it provides the foundation for the rebuilding of the brand, we have found that the benefits of this process have extended further than this, not least the increase direction and commitment to who we are and what we want to be in all departments of the business.”
Sales Manager at Nusafe.
“It’s great to have north east neighbours like Better to lean on for advice and inspiration from time to time. I still find it baffling just how quickly Mark and the team there can get to the heart of an organisation and understand exactly what makes it beat. That’s what makes them Better.”
Associate Director – Digital Communications, Worldwide at Faithful + Gould
“Better Brand Agency are pleasure to work with. They worked with us to develop the ‘do it or else’ campaign and it has made a huge impact within its target audience. The campaign and the company are innovative, willing to push the boundaries and at the cutting end of design – factors that all contributed to us achieving our targets and desired outcomes with the campaign.”
Director of Membership Services & HR at Northumbria University.
“Initially looking after some small creative projects, Better have become a key part of Anabas’ sales and marketing function, from helping us to build on initial ideas and develop new corporate collateral, to ensuring brand continuity across online and offline media. A friendly and experienced team, they are always prepared to go the extra mile.”
Managing Director at Anabas Facilities Management.
“It might seem like just a name, or just a logo, but it’s so much more. It has created a real buzz about the charity again. The confidence it gives in the organisation and in yourself is amazing. I would describe the brand and marketing work carried out by Better as the Charity’s saviour.
We could see the impact the new brand could have not only on them but also the impact it could have on all the people they are trying to help. It’s amazing how something so simple can be so powerful. The new brand encompasses everything we are about. I am… is the most positive statement in the world and that is now part of our charity.”
Manager at MAIN.
If you’re interested in becoming one of our very happy clients then please give us a call on 01642 989158 to discuss or email us at firstname.lastname@example.org to discuss how we can help.