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Active Chartered Financial Planners was formed in 2000, and from humble beginnings, is now regarded as one of the region’s leading firms of Independent Chartered Financial Planners. From their Head Office in Tees Valley, they cover the North East and Yorkshire regions; making them one of the largest Independent firms to serve the area. The Active team of specialist Independent Advisers provide a full suite of holistic financial planning services to Private Individuals, Corporate Businesses and Professional Practices.

Services delivered

BetterBrandBuilder Design Digital Marketing Marketing Web & Digital

CREATIVE OBJECTIVE
Refresh and evolve the Active brand story and identity to be more relevant for the business of today while adding depth, humanity, sophistication and warmth.

KEY CHALLENGES
Active more than lives up to its name, offering a proactive personal approach from a diverse and youthful team. This vibrant energy is given focus via their chartered firm status and their dedicated investment in people. Underpinning their enthusiasm and undisputed authority is an ethos instilled by their founder. Clients trust Active to offer honest, approachable, excellence. The brand needed to contain more ‘emotion and warmth’ and be less functional. We introduced the ‘Active Spirit’, designed as part of the new brand to represent their transparency and warmth while bringing clarity and confidence to financial decisions.

MESSAGE / SINGLE MINDED PROPOSITION
Dynamic transparent experts.

TONE
Transparency, clarity and warmth fused with expertise and excellence.


BetterBrandBuilder™ DISCOVER

Active - BetterBrandBuilder™ CREATE - Brand Story

Active – BetterBrandBuilder™ CREATE – Brand Story

Active - BetterBrandBuilder™ DISCOVER - Brand Development

Active – BetterBrandBuilder™ DISCOVER – Brand Development

Active - BetterBrandBuilder™ CREATE - Brand Concept Research

Active – BetterBrandBuilder™ CREATE – Brand Concept Research

Active - BetterBrandBuilder™ CREATE - Brand Concept Research

Active – BetterBrandBuilder™ CREATE – Brand Concept Research


BetterBrandBuilder™ CREATE

Active - BetterBrandBuilder™ CREATE - Brand Identity Development

Active – BetterBrandBuilder™ CREATE – Brand Identity Development

Active - BetterBrandBuilder™ CREATE - Brand Identity Development

Active – BetterBrandBuilder™ CREATE – Brand Identity Development

Active - BetterBrandBuilder™ CREATE - Brand Identity Development

Active – BetterBrandBuilder™ CREATE – Brand Identity Development

Active - BetterBrandBuilder™ CREATE - Brand Identity Development

Active – BetterBrandBuilder™ CREATE – Brand Identity Development

Active - BetterBrandBuilder™ CREATE - Brand Strapline Development

Active – BetterBrandBuilder™ CREATE – Brand Strapline Development

Active - BetterBrandBuilder™ CREATE - Brand Typeface

Active – BetterBrandBuilder™ CREATE – Brand Typeface

Active - BetterBrandBuilder™ CREATE - Brand Colour Palette

Active – BetterBrandBuilder™ CREATE – Brand Colour Palette

Active - BetterBrandBuilder™ CREATE - Active Spirit

Active – BetterBrandBuilder™ CREATE – Active Spirit

Active - BetterBrandBuilder™ CREATE - Active Spirit

Active – BetterBrandBuilder™ CREATE – Active Spirit

Active - BetterBrandBuilder™ CREATE - Active Spirit

Active – BetterBrandBuilder™ CREATE – Active Spirit


BetterBrandBuilder™ DELIVER

Active - BetterBrandBuilder™ DELIVER - Business Card Design

Active – BetterBrandBuilder™ DELIVER – Business Card Design

Active - BetterBrandBuilder™ DELIVER - Advert Design

Active – BetterBrandBuilder™ DELIVER – Advert Design

Active - BetterBrandBuilder™ DELIVER - Brochure Design

Active – BetterBrandBuilder™ DELIVER – Brochure Design

Active - BetterBrandBuilder™ DELIVER - Brochure Design

Active – BetterBrandBuilder™ DELIVER – Brochure Design

Active - BetterBrandBuilder™ DELIVER - Brochure Design

Active – BetterBrandBuilder™ DELIVER – Brochure Design

Active - BetterBrandBuilder™ DELIVER - Brochure Design

Active – BetterBrandBuilder™ DELIVER – Brochure Design

Active - BetterBrandBuilder™ DELIVER - Letterhead Design

Active – BetterBrandBuilder™ DELIVER – Letterhead Design

Active - BetterBrandBuilder™ DELIVER - Stationery Design

Active – BetterBrandBuilder™ DELIVER – Stationery Design

Having decided that our firm was in need of modernising its identity, there was only the Better team and the BetterBrandBuilder™ process that we would have chosen. Knowing of their work for many years, the trust that developed was invaluable to us for the project. Working in a highly regulated industry, this threw up many challenges not dealt with before. Rather than being daunted, the Better team became excited and took it all in their stride throughout the entire process. The end result being a new look, feel and excitement that was way beyond what we were expecting. Feedback from external parties has also been excellent, with most now saying the new brand accurately reflects the firm we have become.

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Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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