Teesside: 01642 989 158 London: 020 3856 8166
Back to Case Studies

Brampton Park is a new residential development in the scenic Huntingdonshire village of Brampton from Metropolitan Housing offering a range of new homes for Shared Ownership and private sale. It offers a collection of finely crafted contemporary 2, 3 & 4 bedroom homes, nestled within the historic Cambridgeshire countryside. This new residential development offers a modern rural lifestyle within the beautifully relaxed woodland surroundings of England's most diverse countryside. Dating back to the Domesday Book, the historic small village of Brampton blends a traditional village environment with excellent transport connections and local amenities.

Services delivered

BetterBrandBuilder Design Digital Marketing Marketing Web & Digital
Brampton Park - BetterBrandBuilder™ CREATE - Brand Identity

Brampton Park – BetterBrandBuilder™ CREATE – Brand Identity

Challenge:
To originate an identity and visual style that evokes both the relaxed rural and unique military history, while remaining sophisticated and aspirational.

The Destination DNA:
Well connected modern rural living nestled in a historic village setting. Aimed at family focused, career conscious couples looking for room to breathe.

Mood:
Aspirational rural nostalgia.

Considerations:
Military references can quickly become masculine and aggressive, perfect for more rugged brands but not appropriate to sell a cosy family lifestyle.


BetterBrandBuilder™ DISCOVER.

Brampton Park - BetterBrandBuilder™ DISCOVER - Research and Insight

Brampton Park – BetterBrandBuilder™ DISCOVER – Research and Insight

Brampton Park - BetterBrandBuilder™ DISCOVER - Research and Insight

Brampton Park – BetterBrandBuilder™ DISCOVER – Research and Insight


BetterBrandBuilder™ CREATE.

Brampton Park - BetterBrandBuilder™ CREATE - Brand Identity

Brampton Park – BetterBrandBuilder™ CREATE – Brand Identity

Brampton Park - BetterBrandBuilder™ CREATE - Brand Identity

Brampton Park – BetterBrandBuilder™ CREATE – Brand Identity

Brampton Park - BetterBrandBuilder™ CREATE - Brand Identity

Brampton Park – BetterBrandBuilder™ CREATE – Brand Identity

Brampton Park - BetterBrandBuilder™ CREATE - Place Brand Colour Palette

Brampton Park – BetterBrandBuilder™ CREATE – Place Brand Colour Palette

Brampton Park - BetterBrandBuilder™ CREATE - Place Brand Typeface Development

Brampton Park – BetterBrandBuilder™ CREATE – Place Brand Typeface Development

Brampton Park - BetterBrandBuilder™ CREATE - Place Brand Imagery

Brampton Park – BetterBrandBuilder™ CREATE – Place Brand Imagery


BetterBrandBuilder™ DELIVER

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Signage

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Signage

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Marketing Materials

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Marketing Materials

Brampton Park - BetterBrandBuilder™ DELIVER - Place Brand Signage

Brampton Park – BetterBrandBuilder™ DELIVER – Place Brand Signage

Metropolitan appointed Better as lead agency as we were really impressed by their process, experience, passion and energy. Following their work on the place brand for our flagship development at Clapham Park, we are also looking forward to working with Mark and the team at Better to develop scheme led brands for a number of our other development projects across the South.

Related Case Study

Clapham Park by Metropolitan Housing is Europe's largest regeneration development. Located in the London Borough of Lambeth, the project is about providing residents with a brand new or refurbished home as well as delivering a number of other improvements to make it a better place to live for everyone. As well as providing new and refurbished homes for rent, the regeneration will provide new homes for outright sale and shared ownership; a new school; a new nursery; better green spaces; and space for businesses and shops.

Check it out!

Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

Start A Project

Explore the services covered in this case study;

BetterBrandBuilder Design Digital Marketing Marketing Web & Digital

Explore more case studies:

View all Case Studies

Share this case study:

Main Menu
Get in touch

Getting to know you.
That's Better.

If you’d like to chat to Mark about developing your brand, improving your communication, or getting more leads from your website then fill in the form below and he'll get right back to you.