Teesside: 01642 989 158 London: 020 3856 8166
Back to Case Studies

Casper Shipping are the UK’s leading independent port agency company. Established in 1872, Casper has grown to become the number one shipping agent in the North of England and Scotland. With a head office at the River Tees in Middlesbrough, the business also operates satellite locations in Grangemouth, Hull, Immingham, Thames, Southampton and Liverpool.

Services delivered

BetterBrandBuilder Design Marketing Web & Digital

BetterBrandBuilder™ – Casper Shipping from BetterBrandAgency on Vimeo.

Casper Shipping - BetterBrandBuilder™ Before and After

Casper Shipping – BetterBrandBuilder™ Before and After

Casper’s ambitious growth plans mean it’s more important than ever to clarify their brand and maintain consistency. Internally, they need staff to rally around a set of clear, well articulated values. This will ensure their approach and behaviours remain constant across multiple sites nationwide.

Following a recent management buy-out, Casper is beginning a new chapter of growth, service delivery and geographical coverage. The challenge now is to take the business further. Refreshing the brand was identified as a key tool in clarifying and strengthening Casper’s position.


BetterBrandBuilder™ DISCOVER.

Casper Shipping - BetterBrandBuilder™ DISCOVER Process

Casper Shipping – BetterBrandBuilder™ DISCOVER Process

Casper Shipping - BetterBrandBuilder™ Discover Process

Casper Shipping – BetterBrandBuilder™ Discover Process


These insights were distilled down into their simple, reassuring two word strapline: Always On. This strapline informed the new identity; a modern lettermark fusing the first letter of Casper with their radar-like awareness. Rendered in a high contrast yellow and black palette, it reflects high alert and high visibility. Their new letter mark also helped define the layout and circular grid used on further executions of their brand collateral.


BetterBrandBuilder™ CREATE.

Externally, they needed to present a modern, cohesive and powerful image. A visual identity informed by their core values, an identity strong enough to go toe-to-toe with major international competitors. Above all they needed our help to clarify and define their brand position.

Casper Shipping - BetterBrandBuilder™ Create Process

Casper Shipping – BetterBrandBuilder™ Create Process

BetterBrandBuilder™ CREATE Brand Identity Design

BetterBrandBuilder™ CREATE Brand Identity Design

BetterBrandBuilder™ CREATE Brand World Design

BetterBrandBuilder™ CREATE Brand World Design

BetterBrandBuilder™ CREATE Brand World Design

In this sector, trust is earned and confidence is key. For ship owners, that confidence comes from knowing someone is there, ready to take care of their vessel, cargo and crew miles from home. Undertaking our full BetterBrandBuilder™ process meant that Casper not only got a litmus test of their current brand perception, but they also gained extensive insights into what sets them apart. These learnings were distilled in the brand story phase, which was complimented by an Archetype Workshop to define their Brand Character. All of this provided a rock solid foundation for the creative brief which led to the visual expression of the brand.


BetterBrandBuilder™ DELIVER.

BetterBrandBuilder™ - DELIVER Web Design and Development - Casper Shipping.

BetterBrandBuilder™ – DELIVER Web Design and Development – Casper Shipping.

BetterBrandBuilder™ DELIVER - Brochure Design

BetterBrandBuilder™ DELIVER – Brochure Design

BetterBrandBuilder™ DELIVER - Brochure Design

BetterBrandBuilder™ DELIVER – Brochure Design

BetterBrandBuilder™ DELIVER - Brochure Design

BetterBrandBuilder™ DELIVER – Brochure Design

BetterBrandBuilder™ DELIVER - Business Cards

BetterBrandBuilder™ DELIVER – Business Cards

BetterBrandBuilder™ DELIVER - Business Cards

BetterBrandBuilder™ DELIVER – Business Cards

BetterBrandBuilder™ DELIVER - Brochure Design

BetterBrandBuilder™ DELIVER – Brochure Design


Outcome

Casper received a clear and concise brand story, authenticated by the research in Discover. It presents Casper as the only Ships Agency to blend a full-scale, five star service with the attention to detail of an independent. A confident hands-on, ever-ready problem solver drawing on 150 years of experience. Casper may not be as large as the multinationals they compete with, but their service is often quoted as superior. This is down to their responsive and pro-active approach, made possible by the fact they are always watching, always ready and always there.

Casper is beginning a new chapter of growth, service delivery and geographical coverage. We needed a new brand and corporate identity to reflect and support the current business and where we plan to go in the future. After seeing the impact for other clients, the BetterBrandBuilder was the only choice for us. The impact of the project on our business has been incredible and we’ve established a new brand structure and identity for our group. The inclusive BetterBrandBuilder™ process has meant our staff and customers all have buy-in as they feel that they have contributed. Our team now also understand our vision and mission for the business and what we are trying to achieve. Better have helped us to ‘rebrand’ our way of thinking which in turn is having a major commercial impact on our business.

Related Case Study

PD Ports is an award winning UK ports business offering end-to-end supply chain solutions. With headquarters in North East England, they operate at many key UK ports and logistics centres with a growing European presence.

Check it out!

Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

Start A Project

Explore the services covered in this case study;

BetterBrandBuilder Design Marketing Web & Digital

Explore more case studies:

View all Case Studies

Share this case study:

Main Menu

Getting to know you.
That's Better.

If you’d like to chat to Mark about developing your brand, improving your communication, or getting more leads from your website then fill in the form below and he'll get right back to you.

  • This field is for validation purposes and should be left unchanged.
Get in touch