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Definition is a multi-award winning communications agency combining over 25 years of strategic public relations, digital media, content production and marketing expertise to create a new force in national and international reputation management. Formed by the merger of Acceleris and Limelight, Definition helps our clients stand out from the crowd, protecting, projecting and promoting reputations globally from our offices in London, Harrogate and Dubai. Specialising in both corporate communications and personal brand development for executives and entrepreneurs, Definition has gained national and international recognition, with over 60 awards for work across the public, private and third sectors.

Services delivered

BetterBrandBuilder Design Web & Digital
Definition Communications - BetterBrandBuilder™ - Before and After

Definition Communications – BetterBrandBuilder™ – Before and After


CREATIVE OBJECTIVE
To originate a fresh brand identity inspired by the new Definition name and the new collective values, ultimately with the aim of providing a powerful single banner beneath which all teams can unite and march as one.

KEY CHALLENGES
Definition is creative in a way that delivers on ROI, through an insight driven and measurable process, for people, organisations and subjects that have a degree of integrity, substance and wider cultural value. Personality wise Definition will play a calm, logical and wise role powered by some brave, insightful creativity. Looks wise Definition could be a modern interpretation of classical type styles, something that has the necessary gravitas and integrity to deal with real reputations and moments that matter.

MESSAGE / SINGLE MINDED PROPOSITION
Defining Communications.

TONE
Wise, calm, brave.


BetterBrandBuilder™ DISCOVER

Definition Communications - BetterBrandBuilder™ - Research and Brand Concepts

Definition Communications – BetterBrandBuilder™ – Research and Brand Concepts

Definition Communications - BetterBrandBuilder™ - Research and Brand Concepts

Definition Communications – BetterBrandBuilder™ – Research and Brand Concepts

Definition Communications - BetterBrandBuilder™ - Research and Brand Concepts

Definition Communications – BetterBrandBuilder™ – Research and Brand Concepts

Definition Communications - BetterBrandBuilder™ - Research and Brand Concepts

Definition Communications – BetterBrandBuilder™ – Research and Brand Concepts


BetterBrandBuilder™ CREATE

Definition Communications - BetterBrandBuilder™ - Brand Identity

Definition Communications – BetterBrandBuilder™ – Brand Identity

Definition Communications - BetterBrandBuilder™ - Typeface Development

Definition Communications – BetterBrandBuilder™ – Typeface Development

Definition Communications - BetterBrandBuilder™ - Typeface Development

Definition Communications – BetterBrandBuilder™ – Typeface Development

Definition Communications - BetterBrandBuilder™ - Brand Strapline

Definition Communications – BetterBrandBuilder™ – Brand Strapline

Definition Communications - BetterBrandBuilder™ - Colour Palette

Definition Communications – BetterBrandBuilder™ – Colour Palette

Definition Communications - BetterBrandBuilder™ - Brand Concept Colour Paths

Definition Communications – BetterBrandBuilder™ – Brand Concept Colour Paths

Definition Communications - BetterBrandBuilder™ - Brand Concept Colour Paths

Definition Communications – BetterBrandBuilder™ – Brand Concept Colour Paths

Definition Communications - BetterBrandBuilder™ - Brand Guidelines

Definition Communications – BetterBrandBuilder™ – Brand Guidelines


BetterBrandBuilder™ DELIVER

Definition Communications - BetterBrandBuilder™ - Brochure Cover Concept

Definition Communications – BetterBrandBuilder™ – Brochure Cover Concept

Definition Communications - BetterBrandBuilder™ - Brochure Concept

Definition Communications – BetterBrandBuilder™ – Brochure Concept

Definition Communications - BetterBrandBuilder™ - Brochure Concept

Definition Communications – BetterBrandBuilder™ – Brochure Concept

Definition Communications - BetterBrandBuilder™ - Brochure Concept

Definition Communications – BetterBrandBuilder™ – Brochure Concept

Definition Communications - BetterBrandBuilder™ - Website Concept

Definition Communications – BetterBrandBuilder™ – Website Concept

Definition Communications - BetterBrandBuilder™ - Business Card Concept

Definition Communications – BetterBrandBuilder™ – Business Card Concept

Definition Communications - BetterBrandBuilder™ - Letterhead Concept

Definition Communications – BetterBrandBuilder™ – Letterhead Concept

 

Definition Communications - BetterBrandBuilder™ - Banner Concept

Definition Communications - BetterBrandBuilder™ - Signage

Definition Communications – BetterBrandBuilder™ – Signage

Definition Communications – BetterBrandBuilder™ – Banner Concept

Definition Communications - BetterBrandBuilder™ - Marketing Materials

Definition Communications – BetterBrandBuilder™ – Marketing Materials

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Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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