Designed specifically for employees in the maritime industry, the Ensign Retirement Plan is a low-cost, high quality pension plan which employers and employees pay into as a way of saving for retirement. There is choice and flexibility in how much to contribute, where the money is invested, and how and when members
take their benefits.
Refresh and modernise the visual Brand World to be more representative and inclusive, to align better with the Plan’s points of difference, to differentiate the Plan in the market and to build excitement around the relaunch.
SINGLE MINDED PROPOSITION:
People-first Maritime Pensions.
Familiar, Caring, Transparent, Steadfast, Authoritative..
TONAL AND VISUAL TERRITORY:
Restrained / Sophisticated / Calming Modern / Human / Authoritative / Simple /Clear. Clean space / Subtle core palette / Lightness