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Essex Brewery is a housing redevelopment set on a former brewery site in Walthamstow, London.

In 1859 there were two brewers, one of them being William Hawes, who built the steam-powered Walthamstow Brewery in St. James Street. The Essex Brewery Co. Ltd. was formed in 1871 to buy Hawes's brewery, but apparently failed to attract subscribers, for the brewery was acquired by Collier Bros., who operated it as the Essex Brewery, until 1922. It was then sold to Tollemache's Breweries Ltd., to whom it still belonged in 1968.

The building itself was demolished in 1975. But there are still signs of the brewery’s existence in the immediate area. A nearby pub which seems to be abandoned, having been a nightclub in recent years also bears the brewery’s name.

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BetterBrandBuilder Design Marketing Web & Digital
Essex Brewery - BetterBrandBuilder™ CREATE - Brand Identity

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Identity

CREATIVE OBJECTIVE
To originate an identity that appeals to trendy, cool young professionals & couples.

DESTINATION DNA
Authentically alternative living for 
cool couples and young professionals.

DEVELOPMENT BACKGROUND 

The overall style should be quite slick but not so much that it’s clinical. It needs a degree of edginess that you might find in alternative, non-corporate products. If it were a film it would be Donnie Darko not Transformers. If it were a trainer brand it would be Common Projects not Adidas. If it were a car it would be a BMW 2002 not a Fiesta Mk8. It’s alternative but not in a hippy or punk way, it’s more considered and crafted than the styles associated with those stereotypes.

If we’re looking back to times when everything was simpler then the colour palette could follow this. An uncluttered but bold style — the likes of which you find on cool artisanal products.

MESSAGE / SINGLE MINDED PROPOSITION
Authentically Alternative Living.

TONE
Honest, Trendy, Crafted.


BetterBrandBuilder™ CREATE

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Identity

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Identity

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Concept

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Concept

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Concept

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Concept

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Concept

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Concept

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Research

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Research

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Research

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Research

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Research

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Research

Essex Brewery - BetterBrandBuilder™ CREATE - Brand Typeface

Essex Brewery – BetterBrandBuilder™ CREATE – Brand Typeface

Essex Brewery - BetterBrandBuilder™ CREATE - Colour Palette

Essex Brewery – BetterBrandBuilder™ CREATE – Colour Palette


BetterBrandBuilder™ DELIVER

Essex Brewery - BetterBrandBuilder™ DELIVER - Brochure Design

Essex Brewery – BetterBrandBuilder™ DELIVER – Brochure Design

Essex Brewery - BetterBrandBuilder™ DELIVER - Brochure Design

Essex Brewery – BetterBrandBuilder™ DELIVER – Brochure Design

Essex Brewery - BetterBrandBuilder™ DELIVER - Brochure Design

Essex Brewery – BetterBrandBuilder™ DELIVER – Brochure Design

Essex Brewery - BetterBrandBuilder™ DELIVER - Hoarding

Essex Brewery – BetterBrandBuilder™ DELIVER – Hoarding

Related Case Study

As part of the major regeneration of Alperton, The Rise is set to play a significant role in the growth of one of North West London’s most exciting redevelopments. Dating back to the industrial revolution, the revitalised Grand Union Canal is the perfect symbol of this regeneration. With easy access for pedestrians and cyclists, the open spaces and waterside facilities provide a relaxing gateway to weekend walks, evening strolls and early morning bike rides.

With excellent local amenities, a direct, fast route into the heart of London and an exciting regeneration well under way, Alperton is fast becoming an attractive and thriving place to be. And as this part of London reaches new heights, The Rise provides a chance to be a part of a bustling, coherent and vibrant community.

Check it out!
Metropolitan appointed Better as lead agency as we were really impressed by their process, experience, passion and energy. Following their work on the place brand for our flagship development at Clapham Park, we are also looking forward to working with Mark and the team at Better to develop scheme led brands for a number of our other development projects across the South.

Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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