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Clapham Park by Metropolitan Housing is Europe's largest regeneration development. Located in the London Borough of Lambeth, the project is about providing residents with a brand new or refurbished home as well as delivering a number of other improvements to make it a better place to live for everyone. As well as providing new and refurbished homes for rent, the regeneration will provide new homes for outright sale and shared ownership; a new school; a new nursery; better green spaces; and space for businesses and shops.

Services delivered

BetterBrandBuilder Design Web & Digital
Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Brand Identity Design

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Brand Identity Design

Challenge:
To originate a dynamic identity system that helps inspire ownership and optimism amongst residents while remaining aspirational and exciting to new buyers. This is positive, unifying and inclusive brand.

Brand Values:
Evolution not revolution. Fiercely optimistic. Actively inclusive.

Destination Promise:
Clapham Park is a a global village green with deep roots. Home to a rich melting pot of cultures, it perfectly blends the buzz of urban living with a relaxed village green retreat that enriches and engages residents.


BetterBrandBuilder™ DISCOVER.

Metropolitan Clapham Park - BetterBrandBuilder™ DISCOVER - Research and Community Insight

Metropolitan Clapham Park – BetterBrandBuilder™ DISCOVER – Research and Community Insight

Metropolitan Clapham Park - BetterBrandBuilder™ DISCOVER - Research and Community Insight

Metropolitan Clapham Park – BetterBrandBuilder™ DISCOVER – Research and Community Insight

Metropolitan Clapham Park - BetterBrandBuilder™ DISCOVER - Place Brand Destination Stakeholder Themes

Metropolitan Clapham Park – BetterBrandBuilder™ DISCOVER – Place Brand Destination Stakeholder Themes


BetterBrandBuilder™ CREATE.

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Destination DNA

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Destination DNA

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Destination Values

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Destination Values

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Identity Concepts

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Identity Concepts

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Identity Concepts

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Identity Concepts

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Identity Concepts

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Identity Concepts

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Identity

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Identity

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Identity

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Identity

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Story

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Story

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Typography

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Typography

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Colour Palette

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Colour Palette


BetterBrandBuilder™ DELIVER

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Materials

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Materials

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Materials

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Materials

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Campaign

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Campaign

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Campaign

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Campaign

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Hoardings

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Hoardings

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Marketing Literature

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Marketing Literature

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Resident Key Rings

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Resident Key Rings

Metropolitan Clapham Park - BetterBrandBuilder™ CREATE - Place Brand Resident Shopping Bags

Metropolitan Clapham Park – BetterBrandBuilder™ CREATE – Place Brand Resident Shopping Bags

Metropolitan appointed Better as lead agency as we were really impressed by their process, experience, passion and energy. Following their work on the place brand for our flagship development at Clapham Park, we are also looking forward to working with Mark and the team at Better to develop scheme led brands for a number of our other development projects across the South.

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Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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