"We build them like we're buying them." Whatever sector or size, Sterling plant bodies are built to one standard only; the higher standard. In just over twenty years Sterling has had a remarkable run of success, building an enviable reputation in the industry as a manufacturer of inventive, tough and meticulously crafted plant bodies.BetterBrandBuilder Design Digital Marketing Marketing Web & Digital
To rebrand Sterling to develop an authentic brand story including values, vision and mission that better express their ambition and are reflective of their business. This was then to be developed into an unique verbal and visual brand to represent them.
New Brand Values:
Continuous Improvement. Insightful Innovation. Meticulous Craftsmanship. Collaborative Customer Communication.
Single Minded Proposition:
Carefully Crafted Innovation.
The identity should provide visual reassurance that Sterling make professional, solid, clever but it should also make them look like a large scale operation. Ultimately they want to be the biggest in Europe so we need to protect that aspiration and create an image that Sterling can grow into.
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BetterBrandBuilder™ – DELIVER Data Sheets Design – Sterling.