As part of the major regeneration of Alperton, The Rise is set to play a significant role in the growth of one of North West London’s most exciting redevelopments. Dating back to the industrial revolution, the revitalised Grand Union Canal is the perfect symbol of this regeneration. With easy access for pedestrians and cyclists, the open spaces and waterside facilities provide a relaxing gateway to weekend walks, evening strolls and early morning bike rides.
With excellent local amenities, a direct, fast route into the heart of London and an exciting regeneration well under way, Alperton is fast becoming an attractive and thriving place to be. And as this part of London reaches new heights, The Rise provides a chance to be a part of a bustling, coherent and vibrant community.BetterBrandBuilder Design Web & Digital
To create a brand identity that feels upbeat, refreshing and plays on the positive associations attached to the developments’ new name.
A well connected contemporary urban retreat.
Alperton has been identified as the focus of major regeneration by Brent Council. Categorised as a growth area, there are exciting plans underway to build on Alperton’s existing assets, in a regeneration zone that stretches from the high street to the Grand Union Canal and beyond.
The name, developed as part of the brand project, is a positive metaphor for regeneration – a new start, a new day, sun rise, positivity, growth, rise and shine all these things mean something positive in daily life. The name also reflects the unique design and structures of the building. The buildings transition between the pre-war terraced housing on one side of the development and the more modern large scale buildings at 243 Ealing Road. They accomplish this transition through a series of steps and a staggered footprint. In other words, the development rises up from the old to meet the new.
MESSAGE / SINGLE MINDED PROPOSITION
Modern Urban Convenience.
Bright, Modern, Positive.