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As part of the major regeneration of Alperton, The Rise is set to play a significant role in the growth of one of North West London’s most exciting redevelopments. Dating back to the industrial revolution, the revitalised Grand Union Canal is the perfect symbol of this regeneration. With easy access for pedestrians and cyclists, the open spaces and waterside facilities provide a relaxing gateway to weekend walks, evening strolls and early morning bike rides.

With excellent local amenities, a direct, fast route into the heart of London and an exciting regeneration well under way, Alperton is fast becoming an attractive and thriving place to be. And as this part of London reaches new heights, The Rise provides a chance to be a part of a bustling, coherent and vibrant community.

Services delivered

BetterBrandBuilder Design Web & Digital
The Rise - BetterBrandBuilder™ CREATE - Brand Identity

The Rise – BetterBrandBuilder™ CREATE – Brand Identity

CREATIVE OBJECTIVE
To create a brand identity that feels upbeat, refreshing and plays on the positive associations attached to the developments’ new name.

DESTINATION DNA
A well connected contemporary urban retreat.

DESTINATION CHARACTERISTICS 

Alperton has been identified as the focus of major regeneration by Brent Council. Categorised as a growth area, there are exciting plans underway to build on Alperton’s existing assets, in a regeneration zone that stretches from the high street to the Grand Union Canal and beyond.

The name, developed as part of the brand project, is a positive metaphor for regeneration – a new start, a new day, sun rise, positivity, growth, rise and shine all these things mean something positive in daily life. The name also reflects the unique design and structures of the building. The buildings transition between the pre-war terraced housing on one side of the development and the more modern large scale buildings at 243 Ealing Road. They accomplish this transition through a series of steps and a staggered footprint. In other words, the development rises up from the old to meet the new.

MESSAGE / SINGLE MINDED PROPOSITION
Modern Urban Convenience.

TONE
Bright, Modern, Positive.


BetterBrandBuilder™ CREATE

The Rise - BetterBrandBuilder™ CREATE - Brand Concepts

The Rise – BetterBrandBuilder™ CREATE – Brand Concepts

The Rise - BetterBrandBuilder™ CREATE - Brand Concepts

The Rise – BetterBrandBuilder™ CREATE – Brand Concepts

The Rise - BetterBrandBuilder™ CREATE - Brand Concepts

The Rise – BetterBrandBuilder™ CREATE – Brand Concepts

The Rise - BetterBrandBuilder™ CREATE - Brand Identity

The Rise – BetterBrandBuilder™ CREATE – Brand Identity

The Rise - BetterBrandBuilder™ CREATE - Brand Identity

The Rise – BetterBrandBuilder™ CREATE – Brand Identity

The Rise - BetterBrandBuilder™ CREATE - Brand Typeface

The Rise – BetterBrandBuilder™ CREATE – Brand Typeface

The Rise - BetterBrandBuilder™ CREATE - Brand Colour

The Rise – BetterBrandBuilder™ CREATE – Brand Colour

The Rise - BetterBrandBuilder™ CREATE - Brand Location Photography

The Rise – BetterBrandBuilder™ CREATE – Brand Location Photography

The Rise - BetterBrandBuilder™ CREATE - Brand Location Photography

The Rise – BetterBrandBuilder™ CREATE – Brand Location Photography

The Rise - BetterBrandBuilder™ CREATE - Brand Location CGI

The Rise – BetterBrandBuilder™ CREATE – Brand Location CGI

The Rise - BetterBrandBuilder™ CREATE - Brand Location Photography

The Rise – BetterBrandBuilder™ CREATE – Brand Location Photography


BetterBrandBuilder™ DELIVER

The Rise - BetterBrandBuilder™ DELIVER - Brochure Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Brochure Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Brochure Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Brochure Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Brochure Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Brochure Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Brochure Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Brochure Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Campaign Production

The Rise – BetterBrandBuilder™ DELIVER – Campaign Production

The Rise - BetterBrandBuilder™ DELIVER - Campaign Production

The Rise – BetterBrandBuilder™ DELIVER – Campaign Production

The Rise - BetterBrandBuilder™ DELIVER - Brochure Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Brochure Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Brochure Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Brochure Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Property Inserts Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Property Inserts Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Property Inserts Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Property Inserts Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Property Inserts Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Property Inserts Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Stationary Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Stationary Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Website Design and Production

The Rise – BetterBrandBuilder™ DELIVER – Website Design and Production

The Rise - BetterBrandBuilder™ DELIVER - Hoarding Design

The Rise – BetterBrandBuilder™ DELIVER – Hoarding Design

The Rise - BetterBrandBuilder™ DELIVER - Hoarding Design

The Rise – BetterBrandBuilder™ DELIVER – Hoarding Design

Related Case Study

Clapham Park by Metropolitan Housing is Europe's largest regeneration development. Located in the London Borough of Lambeth, the project is about providing residents with a brand new or refurbished home as well as delivering a number of other improvements to make it a better place to live for everyone. As well as providing new and refurbished homes for rent, the regeneration will provide new homes for outright sale and shared ownership; a new school; a new nursery; better green spaces; and space for businesses and shops.

Check it out!
Metropolitan appointed Better as lead agency as we were really impressed by their process, experience, passion and energy. Following their work on the place brand for our flagship development at Clapham Park, we are also looking forward to working with Mark and the team at Better to develop scheme led brands for a number of our other development projects across the South.

Get in touch…

Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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