Trinity House is a charity, incorporated by Royal Charter in 1514, dedicated to safeguarding shipping and seafarers, providing education, support and welfare to the seafaring community with a statutory duty as a General Lighthouse Authority to deliver a reliable, efficient and cost-effective aids to navigation service for the benefit and safety of all mariners.Design Digital Marketing
To refresh the existing ‘heraldic’ identity system and supporting word mark so that it ‘meets modern communication requirements’. The current branding dating from 2006 is seen as no longer being entirely sufficient. The organisation is steeped in tradition and has a wealth of heritage. We must respect this and be sensitive to it, retaining the gravitas they have achieved. But despite all this history – Trinity House is a forward looking organisation, our job here is to help it dress appropriately for the next 500 years.
Brand consistency in various departments and operations – to be remedied through a detailed exploration of colour palettes and overarching type styles summarised in guidelines to create consistency, clarity with some subtle distinction between departments.
Complexity of logo – the overly complex and thin strokes of the existing logo make it extremely difficult to use at small sizes, on screen or in fabric executions. A core part of the challenge is to re-render the logo, simplifying it so that it can be used successfully and modernise without losing its meaning or sacrificing its stature.
Inevitably a change in style to the logo will require some change in style to the word mark and all type should therefore be reconsidered to compliment and reflect these.
MESSAGE / SINGLE MINDED PROPOSITION
Protecting mariners since 1514.
Assured, Elegant, Precise.