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University Hospitals Association (UHA) is the voice of university hospitals in the UK, they bring both experts and organisations together, creating a UK-wide open forum that allows members to share best practice. UHA translate these thoughts, research, education and experiences into they a powerful collective voice that helps inform government policy and the wider world. Ultimately they aim to deliver better patient outcomes and improve the health of
the UK.

Services delivered

BetterBrandBuilder Design Digital Marketing Marketing Web & Digital
University Hospital Association - BetterBrandBuilder™ - Before and After

University Hospital Association – BetterBrandBuilder™ – Before and After

CREATIVE OBJECTIVE
To develop a more relevant and reflective brand story and visual identity to better reflect the new, clearer brand story and bolder tone.

DISTINGUISHING CHARACTERISTICS
UHA and its members have a unique focus on research and education, as well as delivery of care to patients. Their ultimate aim is to improve the health of the UK, by sharing best practice and using the impressive credentials of their members to initiate and empower change. They are in the exclusive position of representing an enormous number of influential voices, from trust chief executives and HR directors to medical directors, R&D directors and more. Their experienced and mature character provides a guardian- like status that brings people and organisations together, while offering stability and enabling diplomacy.

MESSAGE / SINGLE MINDED PROPOSITION
The voice for better healthcare.

TONE
Smart, Direct and Bold.


University Hospital Association - BetterBrandBuilder™ - Brand Concepts

University Hospital Association – BetterBrandBuilder™ – Brand Concepts

University Hospital Association - BetterBrandBuilder™ - Brand Concepts

University Hospital Association – BetterBrandBuilder™ – Brand Concepts

University Hospital Association - BetterBrandBuilder™ - Brand Concepts

University Hospital Association – BetterBrandBuilder™ – Brand Concepts

University Hospital Association - BetterBrandBuilder™ - Brand Concepts

University Hospital Association – BetterBrandBuilder™ – Brand Concepts

University Hospital Association - BetterBrandBuilder™ - Brand Identity Development

University Hospital Association – BetterBrandBuilder™ – Brand Identity Development

University Hospital Association - BetterBrandBuilder™ - Brand Identity Development

University Hospital Association – BetterBrandBuilder™ – Brand Identity Development

University Hospital Association - BetterBrandBuilder™ - Web and Digital Design

University Hospital Association – BetterBrandBuilder™ – Web and Digital Design

University Hospital Association - BetterBrandBuilder™ - Membership Guide

University Hospital Association – BetterBrandBuilder™ – Membership Guide

University Hospital Association - BetterBrandBuilder™ - Membership Guide

University Hospital Association – BetterBrandBuilder™ – Membership Guide

University Hospital Association - BetterBrandBuilder™ - Membership Guide

University Hospital Association – BetterBrandBuilder™ – Membership Guide

University Hospital Association - BetterBrandBuilder™ - Membership Guide

University Hospital Association – BetterBrandBuilder™ – Membership Guide

University Hospital Association - BetterBrandBuilder™ - Membership Guide

University Hospital Association – BetterBrandBuilder™ – Membership Guide

University Hospital Association - BetterBrandBuilder™ - Marketing Materials

University Hospital Association – BetterBrandBuilder™ – Marketing Materials

University Hospital Association - BetterBrandBuilder™ - Marketing Materials

University Hospital Association – BetterBrandBuilder™ – Marketing Materials

University Hospital Association - BetterBrandBuilder™ - Marketing Materials

University Hospital Association – BetterBrandBuilder™ – Marketing Materials

University Hospital Association - BetterBrandBuilder™ - Marketing Materials

University Hospital Association – BetterBrandBuilder™ – Marketing Materials

Through the brand builder process Better went out of their way to understand not just our organisation but our sector and how we sit within it. The nuances they picked up were beyond anything I’d expected. This led to a brand that projects all the things we had hoped for, plus a few angles that we had never focused on but realised as a result of the process that we should. It also meant the project was pretty effortless for us as their resulting brand work hit the mark first time. We’re very glad that in the end we made the decision based solely on quality. The team were a pleasure to work with and I’d wholly recommend them.

Related Case Study

NHS England leads the National Health Service (NHS) in England and set the priorities and direction of the NHS and encourage and inform the national debate to improve health and care. NHS England want everyone to have greater control of their health and their wellbeing, and to be supported to live longer, healthier lives by high quality health and care services that are compassionate, inclusive and constantly-improving. NHS England shares out more than £100 billion in funds and holds organisations to account for spending this money effectively for patients and efficiently for the tax payer.

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Get in touch with Mark for a cuppa to see how we can help your business, you can call Mark on 01642 989 158 or email him at mark@betterbrandagency.com.

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